The 17th UNWTO Asia/Pacific Executive Training Programme on Tourism Policy and Strategy

The 17th UNWTO Asia/Pacific Executive Training Programme on Tourism Policy and Strategy organized by UNWTO will be held in Danang, Vietnam from 13 - 16 November 2023.

Commemoration Video of the 17th ETP

Since 2006, the UNWTO has convened the Asia and the Pacific Executive Training Programme on Tourism Policy and Strategy annually. This Executive Training Programme is the only programme of its kind in the region and is renowned for its stimulating content and thought-provoking discussions. The theme and subject of the Programme change each year and has historically had far-reaching impacts both for the host destination and the attendees.

The delegates who attend the Executive Training Programme are high-level officials within their respective governments across Asia and the Pacific region. Through a series of lectures, discussions, debates, and presentations, the Training Programme provides a welcoming forum in which public sector tourism executives gain a better understanding of the latest trends in tourism policy. It also provides a platform for sharing knowledge and experience, to learn of successful practices in policy and strategy formulation and implementation. The Training Programme gives participants the opportunity to improve their strategic tourism skills and, through a newfound network of regional contacts, continue to develop these skills going forward. After sixteen years of strong support from the government of the Republic of Korea (ROK), this Programme has become an iconic activity of UNWTO in the region. Also, it will again be fully sponsored by the Ministry of Culture, Sports and Tourism of the Republic of Korea.

The overall theme for the 17th UNWTO Asia/Pacific Executive Training Programme is Human Resource Development in Tourism – Navigating Post-Covid Challenges.

The programme is specifically designed to support tourism policymakers and managers. It aims at strengthening effective and responsive policies and strategies that in turn must adapt to changing priorities and concerns at the national and destination levels.

Its main objectives are to:

  • Deepen participants' understanding of the importance of Human Resource Development (HRD) in the tourism sector in a post-pandemic world.
  • Table the significance of HRD in achieving sustainable development goals in tourism.
  • Look at the trend of changing patterns of demand and supply of human resources in the tourism sector and discuss important issues on HRD in tourism, especially in post COVID-19 era.
  • Share the role of the government and the public sector in HRD and discuss ways to cooperate with various stakeholders.

Moreover, the training programme strives to enable UNWTO's Asia and the Pacific Member Countries to share successful tourism good practices on HRD in tourism and the above-mentioned topics. The ultimate aim is to strengthen the capacity of destinations at the regional, sub-regional, national, and destination levels.

Contact information:

UNWTO Secretariat

Mr. Sinyoung An
Senior Officer
Regional Department for Asia and the Pacific, UNWTO

Keynotes and Presentations:

UNWTO Forum on Human Resource Development in Tourism

Session 1: Education for the tourism of tomorrow

Session 2: A shift in customer expectation and its impact on HRD

Session 3: Upskilling and digital adaptability

Session 4: Building greater resilience to crisis

More Information:
Category tags