Group Photo 2023


The 17th UNWTO/PATA Forum on Tourism Trends and Outlook was held in Guilin, China from 26-28 October 2023 under the theme of "Transforming Tourism for People, Planet and Prosperity".

We are pleased to inform you that at the gracious invitation of the People’s Government of Guilin of China, the World Tourism Organisation (UNWTO) and the Pacific Asia Travel Association (PATA) organized the 17th UNWTO/PATA Forum on Tourism Trends and Outlook in Guilin, China from 26-28 October 2023.  This year´s forum was organized under the theme of "Transforming Tourism for People, Planet and Prosperity".  

The Guilin Forum provides an annual Pan-Asia-Pacific platform for policymakers, senior officials, researchers, and industry representatives to take stock of global & regional trends and to better understand their potential impacts on tourism. The event, under the joint umbrella of the UNWTO and PATA, will allow participants to share information, analyze the current tourism situation and map out the next course of action for the future.

Registration Form (closed)



DAY 1—26 October 2023

Technical Session 1: Rethinking Tourism in post-pandemic times: understanding and adapting to new trends

Technical Session 2: Exploring Sustainable Tourism Development: Leveraging China's Tourism Potential

Technical Session 3: Digital Frontiers: Leveraging Technology for Sustainable Tourism

Technical Session 4: Empowering People in Tourism

DAY 2—27 October 2023

Keynote Session

Panel Session 1: How to work together to get prepared for a better future?

Panel Session 2: Empowering Local Economies: Financial and Digital Literacy for Sustainable Tourism

Closing Session

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