THE 17TH UNWTO/PATA FORUM ON TOURISM TRENDS AND OUTLOOK
We are pleased to inform you that at the gracious invitation of the People’s Government of Guilin of China, the World Tourism Organisation (UNWTO) and the Pacific Asia Travel Association (PATA) organized the 17th UNWTO/PATA Forum on Tourism Trends and Outlook in Guilin, China from 26-28 October 2023. This year´s forum was organized under the theme of "Transforming Tourism for People, Planet and Prosperity".
The Guilin Forum provides an annual Pan-Asia-Pacific platform for policymakers, senior officials, researchers, and industry representatives to take stock of global & regional trends and to better understand their potential impacts on tourism. The event, under the joint umbrella of the UNWTO and PATA, will allow participants to share information, analyze the current tourism situation and map out the next course of action for the future.
Registration Form (closed)
Documents
- Final Programme
- Technical Note
- Press Release
- Executive Summary (download the report via UNWTO E-library Link)
Presentations
DAY 1—26 October 2023
Technical Session 1: Rethinking Tourism in post-pandemic times: understanding and adapting to new trends
- Michel Julian--World Tourism Trends and Outlook: understanding changes to react and adapt
- Haesook Ma--How Korea is using big data in post-pandemic tourism strategy to meet changing consumer demand and to achieve a smart and sustainable tourism
- Oliver Ponti--Understanding and adapting to new trends
Technical Session 2: Exploring Sustainable Tourism Development: Leveraging China's Tourism Potential
- Rudy Van Der Ween--Successful cases of Tourism for the World Canal Culture
Technical Session 3: Digital Frontiers: Leveraging Technology for Sustainable Tourism
- Leo Liu--Harnessing the power of data to drive sustainable tourism through government policies & programs
- Anthony Hoglund
- Samson Chan--Balancing Travel and Urban Development with Open Data
- Cathy Hsu--TOUROMETER: A tool to support social sustainability of tourism TOUROMETER
Technical Session 4: Empowering People in Tourism
- Nicholas Thomas--Employees: Our Most Valuable Resource
- Simon Tian
- Changrong Ling-- Targeting tourism human resources empowerment in world-class tourism cities
DAY 2—27 October 2023
Keynote Session
Panel Session 1: How to work together to get prepared for a better future?
- Fency Sivadasan--Tourism trends and outlook of Sarawak state and the way forward for a better future
- Akiko Hangiwara--Building a Sustainable, Inclusive, and Resilient Tourism Sector
- Lyublena Dimova--Navigating European Tourism Within a Transforming World
- Kanan Aliyev-- Strengthening Initiatives: The Role of Collaboration and Partnerships in Achieving UNWTO’s Objectives
Panel Session 2: Empowering Local Economies: Financial and Digital Literacy for Sustainable Tourism
- Ida Ayu Danik Suardhani--Empowering Local Economies: Financial and Digital Literacy for Sustainable Tourism
- Eunji Tae--Digital Futures in Tourism: Empowering SMEs and Local Economies for Global Impact
- Pavnesh Kumar—Tourism Destination Resilience
Closing Session
- Haiyan Song--Sustainable Travel Behaviour of Chinese Tourists
