The Tourism Market Intelligence and Competitiveness Department works to provide knowledge and strategic guidance to support tourism destinations and the sector at large become more competitive and improve destination management through efficient policies and governance.
2018 marked the ninth consecutive year of sustained growth in international tourism. A total of 1.4 billion tourists travelled the world in 2018. Tourism generated US$1.7 trillion in worldwide exports in 2018.Market Intelligence
Policy and Destination Management
UNWTO works to provide guidance and share good practices on policies and governance models aimed to effectively support the tourism sector at the different levels: national, regional and local.Policy and Destination Management
As defined by UNWTO, a Tourism Product is "a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. A tourism product is priced and sold through distribution channels and it has a life-cycle".Product Development