15th ETP

15th UNWTO Asia/Pacific Executive Training Programme on Tourism Policy and Strategy

The 15th UNWTO Asia/Pacific Executive Training Programme on Tourism Policy and Strategy organized by UNWTO will be held in the hybrid format in the Maldives from 05 - 08 October 2021.

Save The Date: The 15th UNWTO Asia/Pacific Executive Training Programme on Tourism Policy and Strategy

Since 2006, the UNWTO has convened the Asia and the Pacific Executive Training Programme on Tourism Policy and Strategy annually. This Executive Training Programme is the only programme of its kind in the region and is renowned for its stimulating content and thought-provoking discussions. The theme and subject of the Programme change each year and has historically had far-reaching impacts both for the host destination and the attendees. 

Since 2006, the UNWTO has convened the Asia and the Pacific Executive Training Programme on Tourism Policy and Strategy annually. This Executive Training Programme is the only programme of its kind in the region and is renowned for its stimulating content and thought-provoking discussions. The theme and subject of the Programme change each year and has historically had far-reaching impacts both for the host destination and the attendees. 

The delegates who attend the Executive Training Programme are high-level officials within their respective governments across Asia and the Pacific region. Through a series of lectures, discussions, debates, and presentations, the Training Programme provides a welcoming forum in which public sector tourism executives gain a better understanding of the latest trends in tourism policy. It also provides a platform for sharing knowledge and experience, to learn of successful practices in policy and strategy formulation and implementation. The Training Programme gives participants the opportunity to improve their strategic tourism skills and, through a newfound network of regional contacts, continue to develop these skills going forward. After fourteen years of strong support from the government of the Republic of Korea (ROK), has become an iconic activity of UNWTO in the region. Also, it will again be fully sponsored by the Ministry of Culture, Sports and Tourism of the ROK.

The overall theme for the 15th UNWTO Asia/Pacific Executive Training Programme is Domestic Tourism as the National and International Long-term Tourism Strategy.

The programme is specifically designed to support tourism policymakers and managers. It aims at strengthening effective and responsive policies and strategies that in turn must adapt to changing priorities and concerns at the national and destination levels. 

The overall objectives of the training programme are to deepen participants’ understanding of the effects of the spread of COVID-19 on Domestic Tourism and how to foster Domestic Tourism with a focus on the following areas: 

  • Potential of Domestic Tourism to help drive economic recovery in destinations;
  • How tourism leaders can stimulate domestic demand and expand supply for services in accord with SDGs;
  • What product development and commercialization challenges need to be prioritized to speed tourism development in rural areas;
  • How to promote tourism policies, including innovative programs and initiatives;
  • How public and private sectors can work together to harness domestic tourism to foster growth, development, and fair and decent job creation, particularly for women and young people;
  • How public and private sectors can encourage people to explore their own countries and manage destinations in the era of the new normal;
  • How tourism officials can use technology and big data to monitor impacts and promote destinations;
  • How to mitigate the impact of COVID-19 on domestic tourism and to drive the recovery.

Moreover, the training program strives to enable UNWTO’s Asia and the Pacific Member Countries to share successful tourism good practices on domestic tourism and the above-mentioned topics. The ultimate aim is to strengthen the capacity of destinations at the regional, sub-regional, national, and destination levels.


Contact information:

UNWTO Secretariat

Ms. Nury Kim
Senior Officer
Regional Department for Asia and the Pacific, UNWTO
Email: nkim@unwto.org


Documents:


Session Presentations 

Introductory Presentation: Domestic Tourism by Mr. Trevor Weltman

Session 1 Destination Management and Operations for increased Domestic Tourism  

Session 2: Engaging the Private Sector to Foster Domestic Tourism

Session 3: Innovation and the Future of Domestic Tourism: Building Opportunity for Growth and Development

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Special Session Presentations

Member States Presentations 

More information: