Investments Strategy
Mission: Promote tourism through traditional and innovative investments services for the development of a competitive and sustainable economic growth.
Objective 1
Enhance access to finance and investments by connecting key tourism stakeholders into a high level global network.
Objective 2
Promote investments that boost economic growth, job creation and sustainability in tourism to public and private capital sources.
Objective 3
Develop sustainable investment mechanisms by partnering with key stakeholders to mobilize resources with a positive impact on tourism.
What we do

Maximizing Impact
Investments strategic focus
- Job Creation


Investments wider impact
- Multisector Impact
- Mobilization and demonstration effect





Investments commitment
- Job quality
- Climate change
- Women’s economic empowerment
- Skills and leadership



News
Global FDI Greenfield Investment trends in Tourism
For the third year in a row, the UNWTO has partnered with the fDi intelligence from the Financial Times to develop a joint publication on Tourism Foreign Direct Investments (FDI) analyzing data on Greenfield investments trends.
Tourism Greenfield Investment Report 2022Green Investments for Sustainable Tourism
In order to continue with the collaboration between UNWTO and IFC. It was decided to launch pilot phase in the following countries: India, Indonesia, Jamaica, Philippines, South Africa, Thailand, and Vietnam, with the view of expanding to several other countries in the next phase.
Green Investments for Sustainable TourismUNWTO Investment Forums & Events
2nd Edition UNWTO Global Tourism Investment Forum
2-4 September 2021, Sal (Cabo Verde)
The Investment Forum will focus on “innovation and investment” showcasing the investment climate in the tourism sector in Africa including the case of Cabo Verde. The discussions will address measures for sustainable investments, and enhancing coordination and cooperation to promote digitalization and innovations initiatives among stakeholders including of the sector in terms of economic recovery, job creation and resilience post COVID-19.
2nd Edition UNWTO Global Tourism Investment ForumUNWTO Investment Forum
September 17th, 2020, Tbilisi, Georgia
The COVID-19 pandemic unveiled that sustainable tourism requires sustainable investments are at the center of the solutions. Given its importance the UNWTO Investment Forum will be celebrated in the framework of the 112th session of the UNWTO Executive Council.
September 17th, 2020, Tbilisi, GeorgiaGlobal tourism investment forum in Africa
The Secretariat of the World Tourism Organization has the honor to inform its Member States from the UNWTO Commission for Africa that the UNWTO global tourism investment forum in Africa will be held in Abidjan, Côte d’Ivoire from 20 to 22 February 2020
UNWTO global tourism investment forum in AfricaXI Tourism Investment and Business Forum for Africa
The 11th edition of the Tourism Investment and Business Forum for Africa (INVESTOUR), organized jointly by the UNWTO, FITUR and Casa Africa will take place on 23 January 2020 at the International TourismTrade Fair (FITUR), in Madrid, Spain. A forum through which we aim to stimulate sustainable tourism development, attract investment and nurture entrepreneurship in Africa.
INVESTOUR 2020Reports & Relevant Documents:
UNWTO Investment Guidelines Series
The multi-dimensional nature of the tourism sector, combined with the dynamics of the source of investment capital presents a complex picture for understanding and measuring tourism investments. At the same time, changing consumer behaviors and expectations, the advantage of technology, and the urgent need for greater sustainability challenge the current business models, and present new opportunities for investors interested in the tourism sector.
Enabling Frameworks for Tourism InvestmentTourism Doing Business
The UNWTO Tourism Doing Business - Country Investment Guidelines is a continuous series of reports that highlight a country’s current investment climate as well as opportunities in its tourism sector. The guidelines serve as a tourism investment tool and aim to provide valuable information and guidance on the benefits and conditions for foreign direct investment in a country by evaluating a number of dimensions.
Business Investing