Tourism Investment Guidelines, Global Greenfield Investments Trends in collaboration with the fDi Intelligence from the Financial Times
Date: 22 October 2020
Time: 02:00 PM (CET-Madrid time)
Natalia Bayona leads the innovation, digital transformation and investments strategy of the World Tourism Organization (UNWTO), the United Nations specialized agency for the promotion of responsible, sustainable and accessible tourism worldwide.
With a diverse background on politics, destination management and business, she has become the first innovation director at UNWTO and has introduced entrepreneurship as key factor for tourism and development. Her work consists on identifying the most disruptive startups and investment projects and matching them with Member States and leading corporations. As an advocate of youth and technology, she seeks to make entrepreneurs grow for a promising future in all regions.
For 2 and a half years, Natalia has developed 7 UNWTO Startup Competitions and 4 Innovation Challenges, including the Healing Solutions for Tourism edition, with outcomes such as more than 45 million Euros in support for entrepreneurs and pilots for safe travel. Moreover, she has designed the Tourism Tech Adventures innovation forums and co-created the UNWTO Tourism Online Academy for advancing skill development in the sector in collaboration with the most pretigious universities. She has also opened the Multilateral Investment Cooperation area for tourism and is currently working on high-impact projects to #RestartTourism.
Natalia graduated in Government and International Relations from Universidad Externado de Colombia and holds an Executive MBA from the IE Business School. Nowadays, she is part of the World Economic Forum network as a European Digital Leader and is an Eisenhower Fellow as the first Colombian on the Women Leadership Program for creating the first Tourism for Tomorrow Alliance Fund: a high-level network focused on joining public-private efforts for high-impact investments in digital education and innovation for tourism’s sustainable development and post Covid-19 recovery.
In 2017, she served as the Vice President of International Development for the Spain Startup - South Summit and organized the first South Summit Pacific Alliance, connecting the main stakeholders of the entrepreneurship ecosystem of Colombia, Chile, Mexico and Peru.
Having worked in ProColombia for ten years, she has lived in six countries where has developed strategies to boost exports, foreign investment and tourism for Colombia. Her career started in 2006 as part of the team that created the first international tourism campaign for Colombia: “Colombia, the risk is wanting to stay”, which sought to change the image of the country abroad. The successful execution of this campaign in more than 15 countries was possible thanks to her work.
Seasoned Economist, Strategist and Development Finance professional.
Currently working at the International Finance Corporation (IFC) part of the World Bank Group (WBG). In her role as a Strategy Officer covering both Investment and Advisory Services across 180 countries with over 900 financial institutions.
Previously, she worked in academia, public and private sectors. These experiences have systematically trained her in investment review, strategy formulation, research methodology, survey design, evaluation strategy and methodology, usage of big-data tools etc.
In 2011 she became the third Indian (after Dr. Amartya Sen (1956) and Sir Partha Dasgupta (1967)) to receive the Stevenson Prize for best all-round performance at the University of Cambridge (MPhil. Economic Research). Also, I was voted as the Youth Icon of India in 2012.
Jacopo Dettoni is the editor of fDi Magazine, a specialist publication from the Financial Times, where he leads the title's multi-media editorial coverage and strategic development.
Mr Dettoni is a regular speaker and moderator at events discussing the perks and perils of global trade and investment.
Prior to joining fDi, he lived and reported in Europe, Asia and Latin America, covering some of the world's fastest growing economies.
He holds a master’s degree in Economics and Finance from the Catholic University of Milan, Italy, where he focused on trade policies and economic welfare.
Takuya Aoyama is Vice President Acquisitions & Development with Hyatt International (EAME) LLC, responsible for expanding Hyatt’s portfolio of brands in the markets of Russia & CIS, Central & Eastern Europe and Scandinavia.
Prior to joining Hyatt in 2008, he worked as Assistant Vice President Acquisitions & Development for Japan, Korea and Micronesia with Starwood Hotels & Resorts based in Tokyo (2002-2007). Takuya’s career in the field of real estate / hotel development dates back to early ‘90’s, and he held positions with companies including Saison Group (1989-1995, Moscow/Tokyo), Holiday Inn Worldwide (1996-1999, London / Vienna) and Andersen (2000-2002, Budapest).
Takuya has a master’s degree from Columbia University’s School of International & Public Affairs.