3rd World Sports Tourism Congress

3rd World Sports Tourism Congress

Santiago Bernabéu Stadium, Madrid, Spain, | 28-29 November 2024

SDGs

 

"Tourism and Sport Creating a Lasting Legacy for Destinations"

 

UN Tourism and the Government of the Region of Madrid will jointly organize the 3rd World Sports Tourism Congress in the city of Madrid on 28-29 November 2024.

The Congress, under the theme "Tourism and Sport Creating a Lasting Legacy for Destinations" will once again bring together high-level stakeholders from these sectors to share innovative ideas, best practices, and insights into sports tourism, including its economic impact, contribution to the Sustainable Development Goals (SDGs), and strategies for effectively promoting destinations through sports events and sponsorships.

Topics on the Agenda

  • Sports Tourism on Government Agendas
  • Partnership models between governments and sports entities
  • Long-term planning in Sports Tourism
  • Sponsorship trends
  • Brand alignment between destinations and sports businesses
  • Brand Activation
  • Community engagement in sports events
  • Best practices in bidding for sports events
  • Innovation in sports infrastructure and tourist experience
  • New technologies (i.e., Virtual Reality, Augmented Reality, IoT, Artificial Intelligence)
  • Sustainability and net-zero strategies
  • Environmental, Social, and Governance (ESG) integration in destination planning
  • Measuring impact

Background on Sports Tourism

  • Sports Tourism is one of the fastest-growing sectors worldwide, both in size and market volume. In 2023, the market reached an approximate value of $609 billion and it is projected to grow at a Compound Annual Growth Rate of around 16% between 2024 and 2030.
  • The tourism and sports sectors are inextricably linked and play a key role in enhancing economic diversification, growth, and social development in many destinations by creating jobs and supporting businesses in cities and rural communities. The increasing popularity of major sporting events attracts more and more domestic and international visitors.
  • Tourism and sports are committed to contributing to the UN's Sustainable Development Goals (SDGs).

Destinations globally recognize the potential of this segment and seek to position themselves as Sports Tourism destinations by investing in sporting infrastructure, bidding to host sports events, and implementing marketing strategies to promote their sports offer.

 

For any questions regarding the 3rd World Sports Tourism Congress, please contact us by email at wstc@unwto.org

 

Confirmed Speakers

Throughout its editions, the World Sports Tourism Congress has showcased a diverse array of speakers, uniting voices from experts, thought leaders, and professionals from various fields to create a valuable and enriching experience for those attending. Check out some of the confirmed speakers for this year's edition:

Mr. Zurab Pololikashvili
Mr. Zurab Pololikashvili

Secretary-General,
UN Tourism

Mr. Mariano de Paco Serrano
Mr. Mariano de Paco Serrano

Councilor of Culture, Tourism, and Sports,
Region of Madrid

Mr. Sultan Al Musallam
Mr. Sultan Al Musallam

Deputy Minister of International Affairs, Ministry of Tourism, Kingdom of Saudi Arabia

Ms. Gabriela Szabo
Ms. Gabriela Szabo

Former Athlete and Olympic Medallist UVT Liberty Marathon Ambassador

Ms. Teresa Perales
Ms. Teresa Perales

Swimmer & Paralympic Medallist Recipient of the Princess of Asturias Award for Sports

Mr. Juan Enrique Suárez del Real Tostado
Mr. Juan Enrique Suárez del Real Tostado

Secretary of Tourism,
State of Nayarit

Mr. Guntur Dwiarmein
Mr. Guntur Dwiarmein

Strategic Lead - Host Venues,
SailGP

Mr. Bosco Aranguren
Mr. Bosco Aranguren

General Manager,
DAZN Spain

Ms. Hannah Babineau
Ms. Hannah Babineau

Head of Business Development and Partnerships, Data Appeal

Mr. Manuel Saucedo
Mr. Manuel Saucedo

Director General,
WiZink Center

Mr. Andrea Santini
Mr. Andrea Santini

Manager,
Olimpico Stadium and
Parco del Foro Italico

Mr. David Rumbao
Mr. David Rumbao

Marketing and Sponsorship Manager,
MAPOMA

Mr. Jens Holm
Mr. Jens Holm

CEO,
International Master Games Association

Mr. Predrag Bogosavljev
Mr. Predrag Bogosavljev

Sport & Competitions Director,
FIBA

Mr. Habib Turki
Mr. Habib Turki

Chief Development Officer,
FIA

Ms. Asun Paniagua
Ms. Asun Paniagua

Director of the Master in Event Management,
CETT-UB

Ms. Rebecca Edser
Ms. Rebecca Edser

Head of Event Scotland,
VisitScotland

Ms. Maria Valenzuela Sainz
Ms. Maria Valenzuela Sainz

Founder and General Manager,
Brisa Media Corporate S.L.

Ms. Agathe Daudibon
Ms. Agathe Daudibon

EuroVelo & Cycling Tourism Director,
European Cyclists' Federation (ECF)

Ms. Iris Córdoba
Ms. Iris Córdoba

Managing Director,
GSIC powered by Microsoft

Mr. Sebastian Lancestremere
Mr. Sebastian Lancestremere

Worldwide Strategic Partnerships Director,
Microsoft Corp.

Mr. Giuseppe Redaelli
Mr. Giuseppe Redaelli

President,
MONZA Circuit & Automobile Club Italia

Mr. Carlos Cantó
Mr. Carlos Cantó

CEO,
SPSG Consulting

Mr. Abdulaziz Baeshen
Mr. Abdulaziz Baeshen

Secretary General & CEO,
Saudi Olympic & Paralympic Committee

Ms. Ada Xu
Ms. Ada Xu

Director of International Affairs,
FLIGGY

Mrs. Marina Simun
Ms. Marina Simun

International Cooperation Advisor, Croatian National Tourist Board

Ms. Morgane Gaultier
Ms. Morgane Gaultier

Senior Manager,
World Aquatics

Josefina Brugnini
Ms. Josefina Brugnini

Consultant,
SPSG Consulting

Ms. María Benzal
Ms. María Benzal

Commercial and International Expansion Director,
MADCUP

Alberto Tomé
Mr. Alberto Tomé

Director of Sports,
Region of Madrid

Javier Gurrea-Nozaleda
Mr. Javier Gurrea-Nozaleda

Sponsorship and Licensing Director,
LALIGA

Ms. Marian Otamendi
Ms. Marian Otamendi

CEO,
World Football Summit-WFS

Mr. Alejandro Pita
Mr. Alejandro Pita

Journalist & Documentary Director,
Onda Madrid

Ms. Delfina Ferrer de Frankenberg
Ms. Delfina Ferrer de Frankenberg

Sport Educator at Madrid Volleyball Federation, Sport Commentator at Telemadrid

Mr. Gilberto Godoy
Mr. Gilberto Godoy

Former Volleyball Player
and Olympic Medallist

                                Know more about the Region of Madrid:

                                 

With the support of:

 
Nayarit
Logo Turkish Airlines

 

Relive the top 10 moments from last year's edition of WSTC:

 
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