The Fundación de Turismo de Mallorca and the Sustainable Tourism Observatory, part of the Consell de Mallorca, in partnership with the World Tourism Organization (UNWTO) has organized the second edition of the Sustainable Destination Summit, which took place on 30 and 31 of March 2023 at the Convention Centre Hipotels Gran Playa in Mallorca.
The Summit brought together a wide range of tourism and non-tourism stakeholders to debate and share visions, experiences, knowledge, and good practices for accelerating the transformation of tourism into a force for good.
The Summit's exciting programme consisted of two days of work with panel discussions and interviews, touching upon a variety of topics ranging from the role of destinations in the transformation process, various perspectives on sustainability, circular economy, data management, and pre-competitive cooperation.
The indigenous perspective: A deep dive into the indigenous way of living: what do traditions, inclusiveness, good stewardship mean for the balance with nature and needs of communities and what concrete solutions can they provide to help us in the transformation of the tourism sector.
Chief Frank Antoine Co-Owner, Moccasin Trails / Chief, Bonaparte First Nation Thompson Valley, Okanagan Valley, Gold Country, Canada
The outer perspective: Learning from an astronaut and taking the bird´s view on earth gives us a fresh and very real understanding of how we need to behave when resources are really scarce.
Mr. Pedro Duque, Spanish Astronaut. (Virtual)
The financial perspective: The future of financing will increase the importance of sustainable development priorities. This includes the better management of environmental and social risks, greater accountability and helping to build back towards a greener future.
Ms. Denise Urias Levy, Environmental Senior Specialist, Environment, Rural Development and Disaster Risk Management Division (CSD/RND), Climate Change and Sustainability Sector, Interamerican Development Bank
INTERVIEW PROF. MASSIMO MARCHIORI "A SOCIETY IN TRANSFORMATION - LEARNING FORM HISTORY" Prof. Massimo Marchiori was the driving force behind HyperSearch, the backbone of Google's work as a search engine, which changed the way society is searching and using information in the most drastical way since Gutenberg invented the printing press. How does he see how this affected the world of today and what does he foresee to come?
Prof. Dr. Massimo Marchiori, University of Padova, Italy and European Institute for Science, Media and Democracy, Belgium
Destinations very often lead the implementation of tourism policy objectives and tourism destination managers can inspire through their actions impacts beyond the tourism sector. Destinations many times provide the framework for effective sustainable and regenerative development where stakeholders agree on objectives, monitor and analyse the success of their actions. This panel provides a reflection on key elements and enabling policy factors that facilitate an inclusive and resilient sustainable development.
Ms. Petra Stušek, CEO at Ljubljana Tourism and President of the Board at City Destinations Alliance (CityDNA), Slovenia
Mr. Ronald Anthony Sultana, Director, Tourism and Economic Development Directorate, Ministry of Gozo, Malta
Ms. Yaiza Castilla Herrera, Minister of Tourism, Industry and Commerce, Government of the Canary Islands, Spain
Ms. Ellen Walker-Matthews, Chief Executive Officer, Thompson Okanagan Tourism Association (TOTA), Canada
Pre-competitive collaboration is key to the success of sustainability strategies in tourism and plays an important role for destinations. A good understanding of the challenges and industry needs allows that core issues of sustainable development are addressed and managed based on evidence but avoid impacting competition among businesses. This panel addresses relevant areas and information needs of tourism companies as well as the role that DMOs can play to ensure impactful and effective solutions.
Ms. Wenche Gronbrekk, Director of Strategy, Partnerships and External Relations, Senior advisor, Ocean, UN Global Compact, Seafood Business for Ocean Stewardship (SeaBOS)
Moderator: Mr. Glenn Mandziuk, Chief Executive Officer, Sustainable Hospitality Alliance
Mr. Gines Martinez, CEO Jumbo Tours, Spain
Ms. Inge Huijbrechts, Global SVP Sustainability, Security and Corporate Communications, Radisson Hotels
Ms. JoAnna Abrams, Founder and CEO, MindClick
Ms. Sara Digiesi, CEO, Best Western Hotel Group Italy
Circularity in tourism aims to transform the sector to become regenerative, minimize the use of resources and avoid waste. Many efforts in this area are already underway, and this panel will focus on the priorities and practical insights needed for the successful transformation.
Dr. Antoni Riera Font, Director de la Fundació Impulsa Balears
Moderator: Dr. Antoni Riera Font, Director de la Fundació Impulsa Balears
Experiences by destinations with measurement and indicators, their comparability and usefulness are key for successful decision-making. However, the assessment of nature-related impacts, dependencies, risks and opportunities is currently used to a lesser extent by the tourism sector, while other sectors have already started moving into the nature space.
Moderator: Ms. Cordula Wohlmuther, Coordinator, Sustainable Development of Tourism, UNWTO
Mr. Jesús Maria Alquézar Sabadie, European Commission, Directorate-General for Environment
Ms. Alexa Firmenich, Co-director of SEED, Crowther Lab at ETH Zürich
Ms. Cecilia Hertz, Founder and Managing Director of Umbilical Design, Co-Founder of I.S.A.A.C. International Space Asset Acceleration Company, Sweden
Mr. Sérgio Guerreiro, Senior Director of Knowledge Managmenent and Innovation, Turismo de Portugal
Effective governance is an important prerequisite for the sustainable development of tourism destinations. Its effectiveness depends largely on inter-relation between the relevant actors in the sector, which are involved in shaping policies and decisions through participatory processes.
Moderator: Dr. Dirk Glaesser, Director, Sustainable Development of Tourism, UNWTO
Mr. Juan Jose Alvarez Brunel, Secretario de Turismo del Estado de Guanajuato, Mexico
Action frameworks are needed to trigger and guide the necessary acceleration towards sustainable consumption and production patterns. They help to build the needed synergies and support the transformation process through pooled research, guidance and networking to be successful. Their catalytic function triggers impact on a larger scale, which is urgently needed to make the tourism sector more sustainable and resilient.
Moderator: Ms. Virginia Fernández-Trapa, Coordinator, Sustainable Development of Tourism, UNWTO
Mr. José Juan Lorenzo Rodríguez, Executive Director, Turismo de Islas Canarias, Spain
Mr. Jorge Laguna-Celis, Head, One Planet Network, UN Framework of Programmes on Sustainable Consumption and Production (10YFP), UN Environment Programme
Ms. Samantha Kenny, Senior Program Officer, Food Waste, World Wildlife Fund
Mr. Kees Jan Boonen, Head, Travel Sustainable Program, Booking.com
Mr. Tono Franco, Managing Partner, Globaldit
Mr. Wassim Daoud, Head of Sustainability and CSR, PONANT
How do destinations committed to sustainability, communicate and promote their attractions, products and services and strive towards a balance between marketing and storytelling? How do markets, operators and clients demand information and support. What have we learned from these responses to continue fostering sustainable and resilient destinations?
Moderator: Michael Collins, Founder, Managing Director, TravelMedia.ie
Mr. Mark Tanzer, CEO, ABTA, UK
Ms. María Frontera, President, Federación Empresarial Hotelera de Mallorca (FEHM), Spain
Mr. Miguel Sanz, Director-General, Turespaña, Spain
Mr. Andreu Serra, Conseller de Turismo, Consell Insular Mallorca
Ms. Isabel Oliver Sagreras, Office of the UNWTO Secretary- General, UNWTO
Ms. Rosa Ana Morillo Rodríguez, Secretary of State for Tourism, Spain
Ms. Francina Armengol Socias, President. Govern de les Illes Balears, Spain
THE SUMMIT IN A MINUTE
A summary of the two days of the II Sustainable Destinations Summit