In 2011, UNWTO formulated a Private Sector Commitment to the Global Code of Ethics for Tourism, for the signature of private enterprises worldwide. In signing the commitment, companies pledge to uphold, promote and implement the values of responsible and sustainable tourism development championed by the Code. They further undertake to report on their implementation of the Code's principles in their corporate governance to the World Committee on Tourism Ethics. 

A special focus on social, cultural and economic matters is one of the main objectives of the Commitment, which draws particular attention to issues such as human rights, social inclusion, gender equality, accessibility, and the protection of vulnerable groups and host communities.

Signatories are required to report on the implementation of the Code’s principles in their corporate governance at least once every two years. For requesting the corresponding reporting questionnaire, kindly contact ecsr@unwto.org.