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May 30, 2025

Shaikha Al Nowais Nominated as First Woman Secretary-General of UN Tourism as Executive Council Builds on Strong Legacy

The UN Tourism Executive Council has met again for a milestone session to build on the legacy of the last eight years. Meeting for its 123rd session, the Council assessed progress made around the priorities of innovation, investments and education and looked ahead with the nomination of Shaikha Al Nowais as new Secretary-General from 2026. Upon confirmation by the UN Tourism General Assembly, Ms. Shaikha Al Nowais will become the woman to hold the position.

All Regions

Barometer

May 27, 2025

International tourist arrivals grew 5% in Q1 2025

International tourist arrivals (overnight visitors) increased by 5% in the first quarter of 2025 though results were mixed among regions and sub-regions.

Americas

Tourism and Rural Development

March 03, 2025

Peru leads the way in embracing STAR to make tourism a pillar of rural development

Peru will harness the power of UN Tourism’s data analysis and management tools to support growth and opportunity in rural destinations.

All Regions

February 06, 2025

UN Tourism opens call for Best Tourism Villages 2025

UN Tourism has opened applications for the 2025 edition of its prestigious Best Tourism Villages initiative. This initiative marks a continued commitment to advancing rural tourism as a catalyst for sustainable development and inclusion, while celebrating the rich tapestry of cultural and natural heritage, community values, and sustainable practices that make these destinations unique.

May 30, 2025

Shaikha Al Nowais Nominated as First Woman Secretary-General of UN Tourism as Executive Council Builds on Strong Legacy

International tourist arrivals grew 5% in Q1 2025

Peru leads the way in embracing STAR to make tourism a pillar of rural development

UN Tourism opens call for Best Tourism Villages 2025

Shaikha Al Nowais Nominated as First Woman Secretary-General of UN Tourism as Executive Council Builds on Strong Legacy

International tourist arrivals grew 5% in Q1 2025

UN Tourism Names Dr. Larry Dwyer as Winner of 2025 Ulysses Prize

UN Tourism and Università della Svizzera Italiana partner to incorporate Fashion into Cultural Tourism

UN Tourism and World Tourism Alliance Identify Ways to Make Sector Key Driver of Inclusive Development

UN Tourism Welcomes José Luis Rodríguez Zapatero to its Headquarters as Part of 50th Anniversary Commemorations

UN adopts new tourism employment indicator to guide efforts towards the SDGs

“Invest in tourism for peace”: UN Tourism Unites Ministers Around Shared Vision at ITB Berlin

UN Tourism opens call for Best Tourism Villages 2025

Basketball Greats Stephen Curry and Zaza Pachulia Unveiled as UN Tourism Special Ambassadors

UN Tourism at FITUR 2025: A Milestone Event for Sector-Wide Cooperation

International tourism recovers pre-pandemic levels in 2024