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Thursday, March 11, 2021 | 15:00 PM - 16:00 PM - ITB NOW EXPO Stage 2
UNWTO returns to ITB Berlin to lead the conversation on the global restart of tourism, what this means for sustainable development and equality, and how innovation and communication can help build the sector we need for the future we want.
The shared values and close ties between tourism and culture stakeholders means both sectors can work together to ensure inclusive access to heritage, as countries around the world recover from the pandemic. In recognition of this mutually reinforcing relationship, the World Tourism Organization (UNWTO) and UNESCO have collaborated to produce a set of new guidelines focusing on the responsible restart of cultural tourism.
The 66th Meeting of the UNWTO Commission for Europe will be held, under the kind auspices of the Government of Greece, in Athens from 2 to 4 June 2021.