his crisis is an opportunity to rethink the tourism sector #RestartTourism

This crisis is an opportunity to rethink the tourism sector #RestartTourism

UN Tourism News

UN Tourism News #21 | 3 March 2021
This crisis is an opportunity to rethink the tourism sector #RestartTourism

Official Visit to Morocco Initiates Preparations for UNWTO General Assembly

Initiating Preparations for UNWTO General Assembly in Morocco

The World Tourism Organization (UNWTO) and the Kingdom of Morocco met to advance the organization of the 24th UNWTO General Assembly in October 2021, the first global high-level United Nations event to be held since the beginning of the pandemic.

Global Tourism Crisis Committee Meets Again to Explore Safe Travel in Age of Vaccines

UNWTO Global Startup Competition Winners Announced

Startups from around the world have been recognized for their unique contributions to sustainable and responsible tourism in the UNWTO SDGs Global Startup Competition.

Harnessing the Power of Culture and Creativity in Tourism Recovery

The Power of Culture and Creativity in Tourism Recovery

The shared values and close ties between tourism and culture stakeholders means both sectors can work together to ensure inclusive access to heritage, as countries around the world recover from the pandemic. In recognition of this mutually reinforcing relationship, the World Tourism Organization (UNWTO) and UNESCO have collaborated to produce a set of new guidelines focusing on the responsible restart of cultural tourism.

Statistics to Guide Restart of Tourism in the Caribbean

Statistics to Restart Tourism in the Caribbean

From the need for enhanced political engagement to developing relevant expertise, the World Tourism Organization, jointly with the Caribbean Tourism Organization, have united their Members in the Caribbean to address the key challenges they face in making effective use of statistics to drive the restart of their tourism sectors.

More from UNWTO:

SDG 5 Goal of the Month – Gender equality ITB Berlin 2021

SDG 5 Goal of the Month – Gender Equality

ITB Berlin Now

Tomorrow Today - What's new in UNWTO's Innovation, Education and Investments Department?

"The year 2020 taught us that the words innovation, sustainability and inclusion must be part of the tourism model that we must promote when we can travel proactively again”- Natalia Bayona, Director, Innovation, Education and investments.

The first two months of the year were quite active for UNWTO’s Innovation, Education and Investment department, but this is just a small sampling of all the activities and initiatives that will take place this 2021 aimed at continuing to maintain Innovation, Education and Investments as the central focus in the recovery of the sector.


  • SDG Competition: The winners of the ‘Sustainable Development Goals (SDGs) Global Startup Competition were announced. A total of 25 startups from 18 countries will be rewarded with mentoring programmes from experts such as Amadeus, Google, IE University and Far Co and support offered by Mastercard and ClarkeModet. In addition, they will participate in an event organized by Wakalua within the framework of FITUR, where they can present their proposals. Furthermore, the winning startups will be invited to pitch their proposals again at the ‘Tourism Tech Adventures (TTA)’ innovation forum, which will take place in Qatar with the help of our allies Qatar Airways and the Qatar National Tourism Council.
  • Innovation Toolkit: The “Innovation Toolkit - Alliances to Achieve the SDGs” online session was held in conjunction with the United Nations System Staff College (UNSSC). The event included the participation of the Secretary-General Zurab Pololikashvili, Jafar Javar, Director of UNSSC, Simona Petrova, Secretary of the United Nations Chief Executives Board (CEB), Ms. Rita Marques Secretary of State for Tourism of Portugal, and Julián Guerrero Orozco, Vice-Minister of Tourism of Colombia, among other authorities, also from the private sector, who discussed the importance and benefits of establishing key alliances for the development of strategies that promote innovation.


  • #HospitalityChallengePitch: In 2020 “The Hospitality Challenge: Supporting the Hospitality Talents of Tomorrow” was launched. Now, the 30 finalists who will receive full scholarships for Bachelor’s or Master’s degree courses in 30 different hospitality programmes have been announced and in March 2021 the winning projects will be decided. For this, Sommet Education and UNWTO teamed up again to launch the #HospitalityChallengePitch, a space comprising 4 online sessions, where the 30 finalists had the opportunity to present their proposals to attract seed capital to promote their initiatives in front of a select jury of representatives from the UNWTO as well as Sommet Education, Hilton, easyHotel Plc, Dorchester, Traveler Made, HoCoSo among others. In addition to listening to the contestants’ proposals, the invited panellists addressed the issue of “what’s next” in terms of jobs and education; safety and hospitality experience, income and productivity, and waste reduction and sustainability. The 4 virtual sessions had more than 200+ simultaneous live viewers and more than 1000 views in subsequent videos.


  • CAST: In collaboration with the Creative Business Network, we will offer an Investment Readiness Workshop (CAST) to support those seeking seed funding or the first round of funding for their startups in countries participating the EU’s COSME programme. Deadline for submission of applications: 15 March 2021. Accepted applications will be announced on 18 March 2021. Click to apply.
  • STB Accelerator Programme: In collaboration with the Singapore Tourism Board (STB), we continue to promote technology startups globally. We are looking for B2B companies that are developing solutions to #RestartTourism. Join us to be eligible for pilot funding and the chance to meet with the top industry players in Singapore. Application submission deadline: 15 March 2021. link here.

UNWTO media highlights:

Toronto Star Op-ed by UNWTO SG Zurab Pololikashvili International tourism can thrive again — but not without political

investment monitor Op-ed by UNWTO SG Zurab Pololikashvili - The top five trends that will drive tourism’s recovery

The Economist The Holiday Just Began

The Economist The Age of the Wheelie-bag

NY Times Coming soon the vaccine passport

The Wall Street Journal Travel’s Covid-19 Blues Are Likely Here to Stay—‘People Will Go Out of Business’

World Economic Forum Tourism industry experts fear long road to recovery

AP News Around the globe, virus cancels spring travel for millions

Business Media Georgia Q&A: UNWTO Zurab Pololikashvili, Secretary General, UNWTO

Most Popular On Social Media:

UNWTO Rwanda takes action to #RestartTourism
We're thrilled to work w/ @RDBrwanda to make our sector a solid partner of #Rwanda's recovery & sustainable growth providing:
Tourism recovery package
Market intelligence tools
Communication strategies
#RestartTourism as one

UNWTO We look at 2021 ready to seize this chance to emerge better. The roadmap for this The #Agenda2030, our commitment to making tourism a top contributor to all #GlobalGoals for:

UNWTO The tourism sector cannot miss this chance to give #young people the support they need!
Keeping an eye on:
UNWTO challenges and competitions
UNWTO Academy
UNWTO Students' League
Empowering young people with the skills needed to be part of the tourism of the future.

UNWTO The roll out of vaccines opens a window for the safe resumption of travel.
Next steps:
Stepping up the coordination of vaccination certificates
Support the standardization of testing protocols
Establishing Public Health Corridors
Find more steps advanced by the Global Tourism Crisis Committee


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