Tourisme et sport sont interdépendants et complémentaires. Le sport, qu’il soit professionnel, amateur ou de loisir, suppose beaucoup de déplacements pour participer à des rencontres et des compétitions dans différentes destinations et différents pays. Les grands rendez-vous sportifs comme les Jeux olympiques ou les championnats de football et de rugby sont devenus des attractions touristiques en tant que telles, contribuant de manière très positive à l’image touristique de la destination qui les accueille.
Le tourisme sportif est l’un des segments touristiques en plus forte expansion. Les touristes sont de plus en plus nombreux à s’intéresser aux activités sportives pendant leurs voyages, que le sport en soit ou non la motivation première. Les événements sportifs de tous types et de toutes tailles attirent des touristes, comme participants ou comme spectateurs. Les destinations cherchent à leur donner une touche « locale » pour se démarquer et à proposer des expériences locales authentiques. Les méga-événements sportifs comme les Jeux olympiques et les coupes du monde peuvent servir de catalyseur du développement touristique, s’ils sont bien gérés en termes d’image de marque de la destination, de développement de l’infrastructure et au niveau de leurs autres retombées économiques et sociales.
Events & Research
Sport and Tourism are two driving forces for the promotion and sustainable economic development of tourism destinations. To better understand the links between tourism and sport and to increase the awareness of the benefits of their joint contributions, UNWTO and the International Olympic Committee (IOC) jointly organized the First World Conference on Sport and Tourism in Barcelona on 22-23 February 2001. This publication contains the studies prepared for the Conference as well as the speeches delivered there.
Tourism can contribute to sustainable development and the achievement of the 17 Sustainable Development Goals (SDGs). This overview illustrates how sport tourism can contribute to the SDGs and what needs to be considered when developing sport tourism to ensure its contribution to sustainable development. The comparative strength of sport tourism lies in: Engagement in physical activities; Opportunities for interactions; and High development potential almost anywhere. Thanks to these characteristics, sport tourism can play an important role in achieving various SDGs if developed with consideration.
A mega event benefits a host destination in terms of attracting visitors to the event and drawing global attention to the destination. However, in addition to such short-term benefits, it can be a catalyst for longer-term tourism development in various aspects from economic to social. This publication on Maximizing the Benefits of Mega Events for Tourism Development provides practical references on what a host destination can do to fully leverage the event opportunity for tourism development with a variety of illustrative cases. Although the report refers to insights from mega events, the practical references can be applied to any scale of events in any destination.
Walking tourism is now one of the most popular ways to experience a destination. It allows tourists to better engage with local people, nature and culture. It also meets the growing demand of travellers of outdoor activities in general, including when they travel. Walking tourism can be developed anywhere as a sustainable tourism offer with a relatively small investment. It can bring about social and economic benefits to residents and communities if properly developed and managed. This report showcases various successful examples of walking tourism and aims to serve as a practical reference for destinations with a focus on the role of walking tourism in regional development.
Tourism and sport are key cultural elements of today’s world and have significant impact on modern society and international tourism. With this in mind, the WTO has carried out a new study aimed at providing a more complete analysis of the role that sports tourism and sports in general among the products offered in Latin America by European tour operators and tourism websites.
Sport and Tourism have a major socio-economic impact, appreciated in most civilian societies and increasingly recognized by governments. This is one of the many conclusions of this report which was prepared for the First World Conference on Sport and Tourism jointly organized by the International Olympic Committee (IOC) and WTO.After developing a theoretical framework for the system of Sport and Tourism and analysing the future trends of sport and sports tourism this report looks at the different socio-economic impacts of sport and tourism and how they can be managed best.
The World Tourism Organization (WTO) and the International Olympic Committee (IOC) prepared this study on the level and characteristics of the sport activities engaged in during holidays abroad. Germany, the Netherlands and France were chosen for this study. These countries ranked among the leaders in terms of international tourism expenditure in 1999. Even though this study does not cover all the major generating markets, we are sure that it gives a clear picture of the importance of sport activities in tourism, and it makes many suggestions. This study also deals with many practical aspects, e.g.: length of stay, expenditure, seasonal demand, booking patterns, accommodation, and consumer profiles such as gender, age, social status, and area of residence.