Our management

Our management

UNWTO Secretary-General Zurab Pololikashvili took office in January 2018. Seeking to optimize the efficiency of the Organization, the Secretary-General has introduced a new leadership structure consisting of a Deputy Secretary-General and two Executive Directors, each one overseeing key structural areas and departments of the Organization, for increased efficiency in achieving UNWTO’s goals, including adding value to members, increasing membership and serving the tourism sector as a whole.

The management team works towards a comprehensive vision for development of the tourism sector. This includes positioning tourism as a policy priority, establishing thought leadership in knowledge and policy creation, increasing resources and strengthening UNWTO’s capacity through meaningful partnerships.

Secretary-General Zurab Pololikashvili


M. Zurab Pololikashvili

M. Zurab Pololikashvili est le Secrétaire général de l’Organisation mondiale du tourisme

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Zhu Shanzhong


M. Zhu Shanzhong

M. Zhu Shanzhong exerce actuellement les fonctions de Directeur exécutif au siège de l’Organisation mondiale du tourisme (OMT).

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Manuel Butler Halter


M. Manuel Butler Halter

M. Manuel Butler Halter a rejoint l'OMT en juin 2018 en tant que directeur exécutif.

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Tourism has the potential to contribute, directly or indirectly to all of the goals. In particular, it has been included as targets in Goals 8, 12 and 14 on inclusive and sustainable use of oceans and marines resources, respectively.

  • The year 2015 has been a milestone for global development as governments have adopted the 2030 Agenda for Sustainable Development, along with the Sustainable Development Goals (SDGs). The bold agenda sets out a global framework to end extreme poverty, fight inequality and injustice, and fix climate change until 2030.
  • Building on the historic Millennium Development Goals (MDGs), the ambitious set of 17 Sustainable Development Goals and 169 associated targets is people-centered, transformative, universal and integrated.