Tourisme d’achats
Le tourisme d’achats occupe une place croissante dans la chaîne de valeur du tourisme. Le shopping est devenu un facteur déterminant dans le choix de la destination, une composante importante de l’expérience globale de voyage et, dans certains cas, le motif principal de voyage. Les destinations ont donc une immense occasion à saisir d’exploiter cette nouvelle tendance du marché en proposant des expériences authentiques et originales de shopping, qui apportent de la valeur ajoutée à l’offre touristique et qui en même temps renforcent, voire même définissent la marque et le positionnement touristiques.
Plus important encore, le shopping est l’un des principaux postes de dépenses des touristes et représente une source importante de revenus pour les économies nationales, directement et par ses multiples connexions avec les autres secteurs de l’économie
Shopping Tourism Events
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Research
Affiliate Members Global Report, Volume 8 – Global Report on Shopping Tourism
UNWTO’s Global Report on Shopping Tourism offers a series of practical guidelines and principles for all destinations interested in developing shopping tourism. The report includes a wide range of case studies by UNWTO Affiliate Members and other tourism stakeholders from around the world.
Product Development Projects
The pilot Shopping Tourism Product Development Project in León is carried out with support from the Ministry of Tourism of the State of Guanajuato. The initiative aims to maximize the benefits of tourist activity in the city of León and promote it as a shopping destination, both within Mexico and around the world. The project focuses on several key areas, namely: attracting visitors, the creation of tourism products, the efficient use of tourism attractions and the quality of infrastructure. Alongside these, attention is also given to community involvement in tourism as well as local socio-economic wellbeing and the promotion of employment. With this project and the support of the UNWTO, León aims to position itself as a destination for value-added shopping tourism through innovative experiences in shopping tourism. At the same time, it aims to promote the integration of companies and individuals from different areas in the value chain of tourism and commerce in León and its surroundings (artisans, agriculture, leather, footwear, design, automotive, among others), while stimulating the creation of employment and new opportunities based on the promotion of high value-added shopping tourism and local development.
The pilot project was conducted in the city of Madrid in 2014 in collaboration with the Madrid City Council and the support of the Ministry of Industry, Energy and Tourism of Spain. Major partners included: InnovaTaxfree, Joyerías Suárez, MasterTour Alliance, Microsoft, Meliá, Museo Thyssen, NH Hotels, Roberto Verino, Saborea España, Segittur and the University of Valencia.