The Pledge

Tourism moves people, ideas, and economies. It brings us directly into other people’s lives. Tourism is fatal to preconceptions, As it has the power to bridge cultures

Because when we move, so do our minds.
And the more we move, the more our minds and hearts open.

So why then do we so often close ourselves off from the world?
And allow the fear of the unknown, the feeling of not being welcome,
the worry that the way is not yet paved,
make us visit the same places, meet the same people, and have the same stories and experiences.

At The World Tourism Organization we have a duty,
To foster people’s desire to discover the entire world,
making the unknown more inviting,
and enabling new connections between strangers,
to give back to tourism the power to build bridges.

That’s why, on this World Tourism Day, we launch the Open Minds Campaign.
Starting with a symbol.
A symbol embracing all places and people,
inspired by the colors of the flags of every country in the world.
Yet, a symbol is only as powerful as the actions behind it.
For this, we take a pledge.

A pledge to develop tourism in less visited regions, to open up new opportunities,
And to create moments to establish a dialogue between strangers.
To make travel a truly heart and mind-opening experience.
For all of us, everywhere.

ENGAGEMENTS DES GOUVERNEMENTS

S'engager à travailler avec l'Organisation mondiale du tourisme pour rendre les destinations moins connues plus accueillantes et accessibles.

ENGAGEMENTS DE L'INDUSTRIE

S'engager à travailler avec l'Organisation mondiale du tourisme pour contribuer à la mise en place et à la promotion d'un environnement propice aux voyages vers des destinations moins connues.

ENGAGEMENTS DES CONSOMMATEURS

S'engager à œuvrer à une plus grande ouverture d'esprit face à de nouvelles cultures et destinations tout en voyageant.