During the celebration, UNWTO launched its first World Tourism Day Report, the first in an annual series of updates and analysis of the Organization’s work guiding the sector forward. The inaugural report is titled “Rethinking Tourism: From Crisis to Transformation”, reflecting the timely relevance of the 2022 theme as well as the unprecedented crisis that hit the sector in 2020.
Rethinking Tourism: From Crisis to TransformationTourism’s relevance has never been clearer. The time is now to seize this opportunity to rethink how we do tourism.
10:00 – 17:30
Arrival and Registration of participants
19:00 - 21:00
Welcome dinner (For all registered delegates)
Venue: Water Court
10:00 - 10:45
Opening Ceremony
Special Address by Mr. I Wayan Koster, Governor of Bali
Welcome remarks by H.E. Mr. Sandiaga Uno, Minister of Tourism and Creative Economy of Indonesia
Congratulatory Message by H.E. Mr. Joko Widodo, President of The Republic of Indonesia, Video Taping (Tbc)
Opening remarks by Mr. Zurab Pololikashvili, Secretary-General of UNWTO
Culture Performance
Group Photo
Venue: Grand Ballroom
10:45 - 11:15
Coffee Break – News Conference
11:15 – 11:30
Presentation: World Tourism Day 2022 Report: from Crisis to Transformation
Mr. Marcelo Risi, UNWTO Chief of Communications
Mr. Phillip Orga, Head of Swiss Economic Cooperation at the Embassy of Switzerland in Indonesia (International Expert)
Venue: Grand Ballroom
11:30 – 12:15
High-Level Debate on Rethinking Tourism
Moderator: Ms. Emma Nelson, presenter at BBC TV news
Speakers:
H.E. Mr. Sandiaga Salahuddin Uno, Minister of Tourism and Creative Economy, Indonesia
H.E. Ms. Fatima Al Sairafi, Minister of Tourism, Kingdom of Bahrain
H.E. Mr. Faiyaz Koya, Ministry of Commerce, Trade, Tourism and Transport of Fiji
H.E. Mr. Ahmed bin Aqil Al Khateeb, Minister of Tourism, Kingdom of Saudi Arabia
H.E. Mr. Cho Yongman, Vice Minister of Culture, Sports and Tourism, Republic of Korea
H.E. Ms. María Reyes Maroto Illera, Minister of Industry, Commerce and Tourism, Spain
Ms. Claudia Müller, Federal Government Coordinator for the Maritime Industry and for Tourism, Germany
Ms. Julia Simpson, President & CEO of World Travel & Tourism Council (WTTC)
Venue: Grand Ballroom
12:15 - 14:15
Lunch Hosted by Ministry of Tourism and Creative Economy
Venue: Water Court
14:30 – 15:15
Panel Discussion - Rethinking Tourism and New Governance for Recovery
Moderator: Ms. Sandra Carvão, Chief of Market Intelligence and Competitiveness, UNWTO
Introductory remarks by Mrs. Angela Tanoesoedibjo, Vice Minister of Tourism and Creative Economy
Speakers:
Ms. Fransiska Handoko, Chairwoman of the Bali Hotel Association (BHA) and General Manager of Risata Bali Resort & Spa
Mr. Lim Jock Hoi, Secretary-General, ASEAN (TBC)
Mr. Jozua Makes, Founder of Plataran Hospitality Group
Ms. Laretna T. Adishakti, Lecturer and Coordinator of The Center for Heritage Conservation, Department of Architecture and Planning, Faculty of Engineering, Universitas Gadjah Mada
Venue: Grand Ballroom
15:15 – 16:00
The Tourism We Want - A conversation with Local Representatives
Moderator: Ms. Emma Nelson, presenter at BBC TV news
Speakers:
Ms. Melati Wijsen, Youth UN Envoy and Founder of Bye Bye Plastic Bags
Mr. Kadek Fendi Wirawan, Marine Biologist & Scientific Diver, Representative from Indonesian Coral Reef Garden
Mr. Agung Suryawan Wiranatha, Head of Centre of Excellence in Tourism, Udayana University in Bali, Coordinator of the INSTO Observatory in Sanur (Bali)
Mr. Sugeng Handoko, Secretary of Nglanggeran Tourism Village Management – BTV 2021
Mr. I Wayan Budiarta, Representative from Panglipuran Tourism Village, Bali
Mr. Juan Kartika Sitepu, Representative from Tangkahan Village, North Sumatera (TBC)
Venue: Grand Ballroom
16:00 – 16:45
UNWTO Affiliate Members: Breaking the ground in private-public partnership
Moderator: Mr. Juan Daniel Solana Alonso, General Director, Basquetour
Welcome Remarks by Mr. Ion Vilcu, Director, Affiliate Members Department, UNWTO
Speakers:
Mr. Ruben Hattari, Director Public Policy – SEA, NETFLIX
Ms. Beth Potter, CEO, Tourism Industry Association of Canada (TIAC)
Mr. Steven Liew, APAC Policy Director, AirBnb
Mr. Lee Sang Hoon, Executive Director of International Tourism & MICE, Seoul Tourism Organization
Mr. Ion Vilcu, Director, Affiliate Members Department, UNWTO
Q&A
Venue: Grand Ballroom
16:45 – 17:00
Conclusion & Closing
Mr. Zurab Pololikashvili, Secretary-General of UNWTO
H.E. Mr. Sandiaga Uno, Minister of Tourism and Creative Economy of Indonesia
H.E. Mr. Ahmed bin Aqil Al Khateeb, Minister of Tourism, Kingdom of Saudi Arabia
Venue: Grand Ballroom
19:00 - 21:00
World Tourism Day Dinner -(by invitation only)
Venue: TBC
10:00 – 18:00
Magical Bali, Wonderful Indonesia - Technical Tour
Panglipuran Tourism Village
The official World Tourism Day celebration will be held in Bali, Indonesia, on 27 September, highlighting the shift towards tourism being recognized as a crucial pillar of development.
Zurab Pololikashvili
UNWTO Secretary-General
Rethinking one of the world’s major economic sectors will not be easy. But we are already well on the way. Crisis has inspired and catalized creativity. And the pandemic accelerated the transformation of work, bringing both challenges as well as enormous opportunities to ensure even more people get to benefit from tourism’s restart. "
Sandiaga Salahuddin Uno
Minister of Tourism and Creative Economy of the Republic of IndonesiaThe pandemic highlighted the critical need to transform the tourism industry and now we finally celebrate World Tourism Day as the global tourism slowly recovers. As emphasized by the theme: "Rethinking Tourism", I believe the time is now to begin this transformation. "
3 actions you can take to #RethinkTourism
Find everything you need to celebrate World Tourism Day, including social media images, graphics and animations.
Save the date for World Tourism Day 2022!
Share your personal experiences and journeys to showcase the transformative power of tourism.
Need some inspiration?
Check out some of UNWTO's projects to restart a greener, smarter and safer tourism
World Tourism Day 2022 Events
UNWTO Awake Tourism Challenge
A global call for entrepreneurs working to accelerate sustainability.
Tourism is resilient. While it has been one of the most impacted sectors by global crisis, it has also demonstrated its potential as a major force of recovery.
Now, with an accelerated digital transformation and technology adoption throughout the tourism value chain, the sector stands out as a leader for responding to the toughest challenges.
At the same time, youth has proven its capacity to come up with technology, social impact, and sustainability solutions. However, they need concrete support to keep their energy and unleash all their projects’ benefits.
For this reason, UNWTO calls for a joint effort amongst stakeholders and launches the Awake Tourism Challenge seeking to find the most innovative startups that are working to advance the United Nations Sustainable Development Goals.
We are awake and ready to go, are you?
Format
Startups from all walks of life, from all over the world and all economic sectors are invited to participate if meeting the following criteria:
- Be innovative in nature providing value-added solutions
- Be sustainability-driven
- Be scalable: to have potential for international growth and potential to be applied in corporations and destinations (countries, regions)
- Be an Early Stage or Series A startup
- Introduction or adoption of digital and technological elements
- Have a tested pilot and business plan
- Have been accelerated before
- Have a full-time team including at least 2 members under 35 years. Gender balance will be also considered.
All ways of innovation are welcome: technology, social impact and sustainability solutions.
UNWTO has identified 6 challenges that that will act as the categories for this programme. As there might be projects able to contribute to more than category, the one in which the positive impact is expected to be stronger should be selected.
- Local community involvement: 80% of all people living in ‘extreme poverty’ live in rural communities1 while domestic, rural and eco-tourism have emerged as the most popular travel choices. With a focus on communities, the sector has a great potential to stimulate local economies and improve the economic conditions of low-income and vulnerable populations.
- Green and blue economies: tourism can be a source of economic opportunities at the same time of protecting natural ecosystems by developing its operations with sustainable infrastructure through more efficient energy, water, and waste management systems.
- Ecological and Sustainable Capital Creation: sustainable capital has the potential to optimize resource usage, reduce greenhouse gas emissions and also provide a competitive market advantage for businesses. At this point, green investments and sustainable financial mechanisms can boost tourism potential to achieve the SDGs.
- Tourism Tech for Good: advancements in deep technology have revolutionized the sector, especially since the start of the Covid-19 pandemic, by simultaneously improving customer experience and increasing quality of life and wellness for societies, including topics such as accessibility, inclusion, poverty alleviation. Artificial Intelligence, crypto, blockchain, metaverse, NFTs are welcomed in this category.
- Tourism Education: despite representing 10% of the world’s jobs2 before Covid-19, tourism has faced a challenge in terms of skills development. Indeed, almost 20%3 of the employed people in selected tourism industries in the European Union had less than primary and lower secondary education in 2018. Furthermore, currently there is no continuous measurement or updated data on skills development and its contribution to creating added value jobs, which are fundamental to advance in this agenda.
- Women Empowerment: while employing the largest number of women4 in most regions of the world, they yet tend to be concentrated in the lowest paid and lowest status jobs in the sector. Startups with a gender focus can be an important contributor to equality.
1 De La O Campos et alia, 2018 in World Tourism Organization (UNWTO). (2020). Recommendations on Tourism and Rural Development – A Guide to Making Tourism an Effective Tool for Rural Development.
2 World Tourism Organization (UNWTO). (2019). World Tourism Day 2019. Retrieved fromhttps://www.unwto.org/world-tourism-day-2019
3 Eurostat. (2019). Tourism creates jobs for women and young workers. Available at https://ec.europa.eu/eurostat/web/products-eurostat-news/-/EDN-20190927-1
4 World Tourism Organization (UNWTO). (2019). Global Report on Women and Tourism – Second Edition. Retrieved from https://www.e-unwto.org/doi/book/10.18111/9789284420384
Participating startups will be assessed according to their:
- Contribution to the Sustainable Development Goals
- Ease of value capture via collaboration with the startup
- Potential business impact
- Maturity of the product/technology
- Maturity of the team and the organization
- Partnership readiness
Benefits for winning startups include but are not limited to:
- Sponsorship provided by Wakalua to pitch at the UNWTO Demo Day (venue and country tbc);
- Application through the YouNoodle platform, which facilitates introduction and growth opportunities for startups;
- Access to 90+ Venture Capitalists, Top Corporations and 150+ Countries;
- Become a Member of the UNWTO Innovation Network;
- Curated mentorship and acceleration programme from our partners;
- Membership at the Startup Campuses;
- Potential pilot project with private sector collaborators and institutions;
- Potential seed funding;
- Incubation services in Les Roches Spark Innovation Center, including 3 months accommodation in Crans-Montana, provided by the Sommet Education group.
Get ready for your application:
- Keep in mind the category you will apply for
- Read the Terms & Conditions of the Competition
- Read the questions in the Application form
- Make an attractive pitch deck in English (no more than 15 slides)
- List your web page, social media users and contact information
- Once you have all of them ready, fill out the Application form in English and submit it
Once you have all of them ready, fill out the Application form in English
Timeline
Launch
21 April 2022
Deadline for candidatures
15 October 2022
Announcement of winning startups
7 November 2022
Pitching round for winners
January 2023
Previous edition
Our last programme at a glance:
After the competition
Derrick Gakuu
Co-founder and CTO
Ifarm Agritech
Kenya
Winner of the category SDG 1 – Zero poverty
“We won the International FAO Innovation Award for Sustainable Food Systems 2021”.
Winner of the category SDG 5 – Gender equality
“I had the opportunity to launch my platform in the Spanish market. Now I am based in Madrid and I am working to keep my business growing”.
Jussara Pellicano
Founder and CEO
Sistwewave
Brazil
Robert Grajewski
Senior Vice President
Enexor BioEnergy
USA
Winner of the category SDG 7 - Affordable and clean energy
“We closed a Series A funding round of USD 10 million led by BorgWarner and Halliburton Co”.
Winner of the category SDG 10 – Reduced inequalities
“We have gotten worldwide interest for our product and we were selected to the Microsoft AI for Good Program”.
Lioz Amar
Founder and CEO
Travaxy
Israel
Partners 2022
In collaboration with:
Main partners:
Airline Partner
Destination partner:
Partners:
UNWTO’s Ambassadors for Sustainable Tourism are drawn from the worlds of sport, entertainment, business, gastronomy and more. All leaders in their respective fields, they volunteer their time and their voices to amplifying the message of tourism for sustainable development and equal opportunity. Over recent years, the number of Ambassadors has continued to grow to reflect the sector’s significance and diversity.
Sports
Didier Drogba
Football player
Leo Messi
Football player
Vicente del Bosque
Football manager
Diego Simeone
Football manager
Fernando Hierro
Football player
Andrés Iniesta
Football player
Iker Casillas
Football player
Viacheslav Fetisov
Ice hockey player
Míchel Salgado
Football playerGastronomy and Wine
Gino Sorbillo
Chef 
Juan Mari Arzak, Elena Arzak
Chef
Ana Roš
Chef 
Pilar Rodriguez
Chef 
Maria Margarita A. Fores
Chef 
Paco Roncero
Chef 
Ramon Freixa
Chef 
Alejandro Bulgheroni
Businessman - Founder of Bodega Garzón
Javier Ruiz de Galarreta
CEO ARAEX Grands Spanish Fine Wines Ana Ros © Photo Suzan Gabrijan
Juan Mari and Elena Arzak © Photo Sara Santos
Juan Mari and Elena Arzak © Photo Sara Santos
Business Leaders
Kelly Craighead
Businesswoman
Pierfrancesco Vago
Businessman
Adam Goldstein
Ex-Global Chair of CLIA, Businessman
Yavuz Selim Yukselir
Businessman
Valeria Mazza
Supermodel and businesswoman
Aliko Dangote
BusinessmanAlejandro Bulgheroni
Businessman
Michael Frenzel
Businessman
Pansy HO
Businesswoman
Nodar Giorgadze
Businessman
Frank Rainieri
BusinessmanMichael Frenzel © Photo Wirtschaftsforum der SPD e.V./ Marco Urban
Arts, Design & Culture
Giorgio Armani
Fashion Designer
Pino Sagliocco
Music promoter
Placido Domingo
Opera singer
Eliza Jean Reid
First Lady of Iceland
Zahi Hawass
Egyptologist
Shanzhong Zhu
Former UNWTO Executive Director
Magic System
Musical band
2021: Tourism United, Resilient and Determined
2021 has been a year of learning and adapting for tourism. It has proven that only by working together can the sector overcome challenges and embrace opportunities.
Gathering the global tourism community and developing concrete actions, UNWTO has led tourism’s response with the vision of not only restarting, but doing so in a more inclusive, innovative and sustainable way.
January - March
As global tourism faced up to a second year of unprecedented crisis, UNWTO began 2021 by counting the cost so far. At the same time, however, the emergence of vaccines brought hope. The Global Tourism Crisis Committee met to explore what this meant for safe travel and the restart of tourism, while the announcement of the winners of the UNWTO Global Start-up Competition recognized the role culture and creativity will play in tourism’s restart and recovery.
April - June
Collaboration and innovation were the focusat the start of the second quarter. UNWTO partnered with IATA on a new Destination Tracker to give both tourists and destinations clear, impartial and trusted advice. And a new Start-up Competition was launched to find the best ideas for accelerating rural development through tourism. In May, the launch of the Best Tourism Villages by UNWTO generated significant interest from Members in every global region.
July - September
As destinations in Europe welcomed tourists back for the peak summer season, UNWTO highlighted the role of digital solutions for the safe restart of the sector. But UNWTO also looked ahead, to a more sustainable future, working with key partners to reduce plastic waste and consumption across every part of the sector. Together, we celebrated World Tourism Day around the theme of Tourism for Inclusive Growth, a message of solidarity and determination that was echoed on a global scale.
October - December
The final quarter of 2021 began with cautious optimism as UNWTO’s Barometer showed signs of improvement in tourist arrival numbers during the summer season in the northern hemisphere. A new partnership with Netflix will bring the message of tourism as a driver of opportunity to a massive global audience, while in November, UNWTO was tourism’s voice at COP26 and signatories to the landmark Glasgow Declaration keep growing. Finally, against the backdrop of the UNWTO General Assembly, the programme of work for the coming biennium was approved and 77% of Members voted to secure a second mandate for the Secretary-General from 2022-2025.
Growing and Moving Forward
UNWTO brings together political leaders from across the globe to deliver a strong, coordinated response. Governments, destinations, fellow UN agencies and international organizations met at key international events joining efforts to rethink tourism. Institutional coordination has proven crucial to find the solutions that build a smarter, greener and safer tourism.
Leaving Nobody Behind
The pledge to ‘leave nobody behind’ means nobody should miss out: Not now as we support the sector in the face of crisis, and not in the future as tourism starts again. Tourism is a proven driver of equality and opportunity. And that’s why we turn words into actions, delivering guidelines and action plans, to ensure everyone can enjoy the opportunities tourism brings.
A Shared Vision
Advancing the transformation of the tourism sector, partnerships are the only way forward. In 2021, UNWTO signed agreements with international organizations and the private sector to step our vision for the future of tourism: innovation, education, sustainability, green investment, rural development.
From business as usual to Covid-19
UNWTO 2021
Looking to the future
UNWTO Digital Futures Program for Small and Medium-sized Enterprise (SMEs)
Digital Futures Program - Payments & Security
This path will provide a set of tools and resources to learn how SMEs can optimize digital payments acceptance, online payment channels and secure online stores.
Payments and Security is a path that provides with cybersecurity tools that will help to protect SMEs digital infrastructure, but also it will offer insights into the biggest security challenges companies face today by providing cybersecurity knowledge to protect and defend SMEs delivering security, convenience, and control to their consumers.
Introduction to Cybersecurity B
You’ll learn cybersecurity basics to protect your personal digital life and gain insights into the biggest security challenges companies, governments, and educational institutions face today. Cybersecurity professionals who can protect and defend an organization’s network are in high demand.
Cybersecurity Essentials B
Develop a foundational understanding of cybersecurity and how it relates to information and network security. Learn from cybersecurity professionals what a typical day in a cybersecurity career might look like and discover how unprecedented threats are driving demand for more cybersecurity jobs.
Cybersecurity Essentials Global
Develop a foundational understanding of cybersecurity and how it relates to information and network security. Learn from cybersecurity professionals what a typical day in a cybersecurity career might look like and discover how unprecedented threats are driving demand for more cybersecurity jobs.
Mastercard Contactless Payments B
Learn how you can optimize digital payment acceptance by offering your customers contactless payments.
Click to Pay
Click to Pay makes it easy for consumers to checkout, no matter what online payment channel they choose. Consumers store all their cards in a portable profile they can use securely whenever they see the Click to Pay icon.
Mastercard Trust Center
Learn more about common cybersecurity threats facing small businesses, conduct a cyber vulnerability assessment and access tools to protect your business online.
Ciberseguridad en la industria
En esta sesión se explicará la importancia de la ciberseguridad en el contexto de la transformación digital a la que estamos asistiendo, con foco específico en el sector industrial. Para ello, se explicará el contexto en que estas organizaciones están inmersas y los retos específicos a los que se enfrentan en la actualidad y en los próximos años, así como la forma de afrontarlos mediante algunas demostraciones prácticas.
Digital Paths for SMEs
The digital paths were curated based on impact assessments of adoption of digital and disruptive technologies in SMEs during the COVID-19 crisis, market trends, and different reports from UNWTO, and other organizations that identified digital fluency, skills shortages, and needs across different tourism subsectors. These digital paths offer top practical tools provided by top tech companies. The content and tools are structured in 5 dimensions which allows SMEs to identify their main needs and tailor a digital path determined by a Digital Readiness Tool and accelerate their digital transformation.
UNWTO Digital Futures Partners
UNWTO Digital Futures Program for Small and Medium-sized Enterprise (SMEs)
Digital Futures Program - Big Data & Analytics
SMEs can achieve better outcomes faster by using software and data solutions. The big data and Analytics paths will allow to SMEs and Entrepreneurs to strengthen relationships with existing customers, reach new customers, gain audience insights, streamline your operations, or make their IT environment more secure whether they are. This path will help to identify customer insights analyzing their online data to develop data-driven advertising campaigns and optimize their operations and marketing campaigns touring big data into actionable insights and make them a key for informed and timely decisions.
A journey through data
How can you use data to manage travellers and their journey? In this episode we will discuss how to turn big data into actionable insights and make them a key for informed and timely decisions.
Data Analytics for Drive Economic Recovery
Learn how to identify customer wishes analysing their online search data, developing data-driven advertising campaigns that will help you manage flows and and improve seasonality.
Optimise Marketing Campaigns
How can you use data to bring your visitors back? In this episode you will understand the booking moment, discover traveller profiles and optimise your marketing campaigns with the help of booking data.
Estimating Demand Potential
Discover how to estimate the total demand potential of your destination and learn how the demand to your destination relates to the actual air traffic.
Marketing Campaigns for DMOs
Learn how to combine different data sets to optimise your strategy and maximise marketing campaigns potential. Optimize your DMO recovery activities
Recovery Strategies using Data for DMOs
Learn how to attract more visitors by leveraging, improving and exploring new horizons for you destination to build your recovery strategies using data
Smart Business tools to unleash SMES Growth Potential
SMEs can achieve better outcomes faster by using software from AWS Cloud and AWS Marketplace. Whether you’re trying to reach new customers, strengthen relationships with existing customers, gain audience insights, streamline your operations, or make your IT environment more secure, our solutions can help you achieve your business goals.
AWS Cloud Practitioner Essentials
This updated digital course is for individuals who want to develop a fundamental understanding of the AWS Cloud, independent of any specific technical role. You’ll learn about AWS Cloud concepts, core AWS services, security, architecture, pricing, and support to build your AWS Cloud knowledge.
Data Analytics Learning Plan
This course is for individuals who want to develop a fundamental understanding of the AWS Cloud, independent of any specific technical role. You’ll learn about AWS Cloud concepts, core AWS services, security, architecture, pricing, and support to build your AWS Cloud knowledge.
Data Analytics Fundamentals
This course takes you through five key factors that indicate the need for specific AWS services in collecting, processing, analyzing, and presenting your data. This includes learning basic architectures, value propositions, and potential use cases.
Big Data on AWS
In this course, you'll learn about cloud-based Big Data solutions such as Amazon EMR, Amazon Redshift, Amazon Kinesis, and the rest of the AWS Big Data platform. You'll discover how to use Amazon EMR to process data using the broad ecosystem of Hadoop tools like Hive and Hue.
Machine learning
AWS Learning Plans offer a suggested set of digital courses designed to give beginners a clear path to learn. You’ll have gained skills to help you enter careers as an ML developer, data scientist, or data engineer.
Machine Learning for Business Challenges
Machine learning (ML) can help you solve business problems in ways that weren't possible before—but you've got to think big. By the end of this course, you'll have a better understanding of how to think about machine learning business challenges and decisions.
Reinventando el Turismo. Claves para acelerar la recuperación
La digitalización es una pieza clave en el plan de modernización y competitividad del sector turístico. Tecnologías como IoT, Big Data, 5G, edge computing, la nube y la ciberseguridad son las grandes protagonistas de la transformación digital de este sector, que permitirán afrontar los retos
Sistema de Inteligencia Turística
¿Alguna vez te has preguntado que preguntas puede responder un Sistema de Inteligencia Turística (SIT)?
Conoce la respuesta a esta y otras muchas otras preguntas sobre turismo, de la mano de nuestro experto Mario Romero.
Smart Mobility- Análisis de la movilidad de multitudes
Descubre cómo gracias a la Inteligencia Artificial convertimos datos anonimizados, categorizados, extrapolados y agregados de millones de líneas móviles en insights sobre el comportamiento de multitudes que ayudan a las administraciones públicas y las empresas privadas a tomar mejores.
Turismo Inteligente con Telefónica
Una visión 360º de los turistas con el fin de anticipar sus necesidades y adaptarse a las demandas de los visitantes en tiempo real. Un turista permanentemente conectado en busca de experiencias personalizadas. Tecnologías como Big Data, IA o IoT se convierten en aliados imprescindibles para entender patrones de comportamiento y mejorar la oferta turística.
Digital Paths for SMEs
The digital paths were curated based on impact assessments of adoption of digital and disruptive technologies in SMEs during the COVID-19 crisis, market trends, and different reports from UNWTO, and other organizations that identified digital fluency, skills shortages, and needs across different tourism subsectors. These digital paths offer top practical tools provided by top tech companies. The content and tools are structured in 5 dimensions which allows SMEs to identify their main needs and tailor a digital path determined by a Digital Readiness Tool and accelerate their digital transformation.
UNWTO Digital Futures Partners
UNWTO Digital Futures Program for Small and Medium-sized Enterprise (SMEs)
Digital Futures Program - E-Commerce
The E-Commerce path aims to provide SMEs and Entrepreneurs with tools and training so they can securely pay, get paid, get capital, and get digital wherever they are through online presence. It also offers solutions to protect their business against cyber threats. This path offers several resources to learn how to promote your business with social media adds, explore available ad formats, and learn how to measure ad performance, storytelling, and much more.
Bring your business online
Set yourself up for success by learning how to market your business on social media. Get started with the basics, such as telling your business story, understanding target audiences, setting goals and planning social media content.
Establish your online Presence B
Learn how to connect with customers and communicate the benefits of your products or services through social media.
Optimise your Online Efforts B
Learn how to enhance your online presence, create a digital shopfront and grow your business.
Small Business Digital Acceleration Program B
We’re aiming to connect our small business community to tools and training so you can securely pay, get paid, get capital and get digital wherever you are.
Contactless Payments
Learn how you can optimize digital payment acceptance by offering your customers contactless payments.
Sell your products online B
Learn how to start selling products on Facebook and Instagram, from catalogue creation to order fulfilment.
Shops on Instagram
Set up Instagram Shopping and start selling on Instagram.
Feature the products you want to sell in postsand Stories on Instagram.
Advertising on Facebook
Learn how to promote your business with Facebook ads. Explore available ad formats and learn how to measure ad performance.
Create your Online Store
You can use your Shopify online store to create webpages, publish a blog, and sell your products. You need to be on the Basic Shopify plan or higher to sell with an online store.
Your online store is flexible, so you can build your business with the following customizations:
- build custom menus to help customers navigate your products and content
- add a custom domain
- set up dynamic checkout buttons for your product pages
- add filters to help customers find the products that interest them the most
- design your online store using responsive themes
Digital Paths for SMEs
The digital paths were curated based on impact assessments of adoption of digital and disruptive technologies in SMEs during the COVID-19 crisis, market trends, and different reports from UNWTO, and other organizations that identified digital fluency, skills shortages, and needs across different tourism subsectors. These digital paths offer top practical tools provided by top tech companies. The content and tools are structured in 5 dimensions which allows SMEs to identify their main needs and tailor a digital path determined by a Digital Readiness Tool and accelerate their digital transformation.
UNWTO Digital Futures Partners
UNWTO Digital Futures Program for Small and Medium-sized Enterprise (SMEs)
Digital Futures Program - Business Growth
Business Growth provides to small business with tools and training so SMEs can get online presence, learn how to connect with customers and communicate the benefits of your products or services through social media. This path provides several tools to enable SMEs and Entrepreneurs to quickly establish an online presence by learning how to market their business on social media, understand how to market in the digital space and more.
Entrepreneurship - Launching Pad
The Launching Pad provides you tools to become a successful entrepreneur. This course is made for you to jump-starting your ideas, and to arm you with the right skills to take the next step with more self-confidence. No prerequisites required.
Bring your business online
Set yourself up for success by learning how to market your business on social media. Get started with the basics, such as telling your business story, understanding target audiences, setting goals and planning social media content.
Establish your online presence
Learn how to connect with customers and communicate the benefits of your products or services through social media.
Attract Digital Audience
Learn different ways to expand your audience and reach more people interested in your business.
Build Relationships
Learn how to create content that will engage, educate and excite your customers.
Improve your creative strategy
Learn how to transform images and videos into engaging content and ads.
Optimise Online efforts
Learn how to enhance your online presence, create a digital shopfront and grow your business.
Airbnb Entrepreneurship Academy
The Airbnb Entrepreneurship Academy is a global program that empowers emerging entrepreneurs to turn their passion for hospitality into hosting opportunities on Airbnb.
Sell Products online
Learn how to start selling products on Facebook and Instagram, from catalogue creation to order fulfilment.
Small Business Digital Acceleration Program
We’re aiming to connect our small business community to tools and training so you can securely pay, get paid, get capital and get digital wherever you are.
Entrepreneur Odyssey
Free, inspiring education designed for entrepreneurs, to help them learn the skills and concepts required to design, launch, manage and grow a resilient business venture.
Start Advertising with Facebook
Learn how to promote your business with Facebook ads. Explore available ad formats and learn how to measure ad performance.
Get started on WhatsApp
Learn how to set up your business and connect with customers on WhatsApp.
Get started on Instagram
Learn how to build your business presence on Instagram. Set up a business account, create engaging content and grow your audience.
Create your Online Store - Growth
Learn how you can use Shopify online store to create webpages, publish a blog, and sell your products. Build custom menus to help customers navigate your products and content, add a custom domain, set up dynamic checkout buttons for your product pages and much more.
Digital Paths for SMEs
The digital paths were curated based on impact assessments of adoption of digital and disruptive technologies in SMEs during the COVID-19 crisis, market trends, and different reports from UNWTO, and other organizations that identified digital fluency, skills shortages, and needs across different tourism subsectors. These digital paths offer top practical tools provided by top tech companies. The content and tools are structured in 5 dimensions which allows SMEs to identify their main needs and tailor a digital path determined by a Digital Readiness Tool and accelerate their digital transformation.
UNWTO Digital Futures Partners