UNWTO and the Comunidad de Madrid have reunited 18 experts from all around the world to share ideas, debate and explore the challenges and trends of cultural tourism.

As the European Council presents the conclusions of the European Tourism Agenda, UNWTO has joined European Commissioner for Transport Adina Vălean in emphasizing the importance of jobs, education and investments for achieving the shared vision for a revitalized sector between now and 2050.

By UNWTO Secretary General, Zurab Pololikashvili and European Union Commissioner for Transport, Adina Vălean

UNWTO has returned to Riyadh to serve as a bridge between public and private leaders as tourism faces up to big challenges of today: high inflation, geopolitical insecurity and the climate emergency.

UNWTO is stepping up its commitment to make Micro, Small and Medium-Enterprises agents of transformation for the tourism sector.

UNWTO and the Comunidad de Madrid have teamed up to bring together the world's leading experts in cultural tourism.

UNWTO has welcomed 18 new Affiliate Members into its global network.

Tourism leaders from every global region have met to advance plans to transform the sector against a backdrop of challenges old and new.