The leadership of UN Tourism has successfully concluded a high-profile visit to China, reinforcing strategic partnerships and advancing sustainable tourism initiatives across key regions. The visit by Secretary-General Zurab Pololikashvili featured engagements with senior government officials, industry leaders, and international development agencies, further deepening UN Tourism’s collaboration with China.

UN Tourism and China’s Ministry of Culture and Tourism have further strengthened their strategic partnership as they work together to champion the sector’s role as a driver of international cooperation and development.

China has recovered its position as top spender on international tourism in 2023 as Asia and the Pacific consolidates its recovery from the impacts of the pandemic. In 2022, the list of top spenders was headed by the United States. France, Spain and USA took the top spots for most-visited destinations.

UNWTO has heralded the re-opening of China as ‘the final piece in tourism’s recovery’ from the biggest crisis in the sector’s history.

More than 120 participants from different prefectures of Heilongjiang Province, China, took part in a special UNWTO training seminar on winter tourism and on making the sector open to everybody.

A delegation from UNWTO visited Kunming to deliver a training seminar on implementing the International Tourism Marketing Strategy designed for the Yunnan Province of China.

Macao, Special Administrative Region of China, 15 October 2019 – At the 2019 Global Tourism Economy Forum, the World Tourism Organization (UNWTO) has highlighted the importance of diversification, creativity and innovation for ensuring that the sector’s unique potential as a driver of sustainable economic growth and social inclusivity is fully realized.