UN Women’s head commends tourism as engine for gender equality

UN Women’s head commends tourism as engine for gender equality

PR No.: PR 11049

On her first visit to Spain as Executive Director of UN Women, Michelle Bachelet visited UNWTO headquarters in Madrid to strengthen collaboration between the two UN bodies in promoting gender equality and women’s empowerment in the tourism sector.


Meeting with UNWTO Secretary-General, Taleb Rifai, Ms. Bachelet underlined the value of tourism as an economic sector that provides work, prosperity and wellbeing for millions of women, particularly in developing regions. UN Women would continue to promote the importance of tourism for the third UN Millennium Development Goal, Gender Equality and Women’s Empowerment, she said, “focusing on rural women and the youngest generations”.

“Tourism presents immense opportunities for women’s employment and income-generation, setting the foundations for poverty reduction and local economic development,” said Mr. Rifai. “For these opportunities to be realized, tourism activities must respect the principle of gender equality, as set out in the Global Code of Ethics for Tourism”. 

UN Women (formerly UNIFEM), works with public institutions and private companies around the world, including in the tourism sector, in promoting the Women Empowerment Principles, offering guidance for businesses on how to empower women in the workplace, marketplace and community.

UNWTO and UN Women, work closely to bring gender issues to the forefront of tourism and highlight the opportunities the sector offers to advance the issue of gender globally. Earlier this year, the two UN agencies released the first ‘Global Report on Women in Tourism’ in which tourism is identified as a sector providing important economic empowerment and leadership opportunities for women. It nevertheless alerts to the need to work more to attain equality, as women are often “concentrated in low-skill, low-paid and precarious jobs” and typically earn “10% to 15% less than their male counterparts”.

Relevant links:

Tourism a vehicle for gender equality and women’s empowerment, UN reports

Preliminary findings of the Global Report on Women in Tourism 2010

Global Code of Ethics for Tourism

UN Women/UN Global Compact Women Empowerment Principles


Principal Media Officer: Marcelo Risi

Tel: (+34) 91 567 81 60

UN Women Media Officer in Madrid: Nuria Felipe Soria

Tel: +34 647-208-657

Category tags