UNWTO commits to work with the Government of Zimbabwe to measure the importance of tourism for the country’s economy.

UNWTO’s African Member States will work together to establish a new narrative for tourism across the continent. To better realize tourism’s potential to drive recovery, UNWTO and its Members will also work with the African Union and the private sector to promote the continent to new global audiences through positive, people-centred storytelling and effective branding.

Joint message by AFCAC AFRAA, ACI Africa, CANSO, IATA and UNWTO at the auspices of the 9th AFRAA Aviation Stakeholders’ Convention, 18-19 May 2021

The importance of unlocking the potential of investments for growing African tourism was highlighted as leaders from across the sector met virtually for the 2021 edition of INVESTOUR.

The World Tourism Organization (UNWTO) continues to advance its commitment to the African tourism sector by partnering with Google to help destinations gain expert insights into data management and digital marketing.