In order to anticipate, address and overcome the new challenges and trends of the Tourism sector, the World Tourism Organization is currently focusing on a strategy on Innovation, Education, Digital Transformation and investments.

The UNWTO Awards are the flagship awards for the global tourism sector.

The Technical Cooperation and Silk Road Department is pleased to announce the release of the "21st Century Maritime Silk Road: Tourism Opportunities and Impacts", a publication developed by UNWTO with the kind support of Beijing Sunny International Communications.

Developing Silk Road tourism synergies is part of IDC’s technical portfolio. Upon Member State interest, UN Tourism engages with public and private stakeholders and development partners on a local, regional, national and transnational sphere to develop Silk Road heritage for tourism purposes.

Tourism has a pivotal role to play in achieving the objectives at the heart of the 2030 Agenda for Sustainable Development, in particular the commitments to gender equality and the empowerment of women of Sustainable Development Goal 5.

The convergence between tourism and culture, and the increasing interest of visitors in cultural experiences, bring unique opportunities but also complex challenges for the tourism sector.

According to the World Health Organization (WHO, 2023), 1.3 billion people - about 16% of the global population - experience significant disability. Accessibility for all to tourism facilities, products, and services should be a central part of any responsible and sustainable tourism policy. Accessibility is not only about human rights. It is a business opportunity for destinations and companies to embrace all visitors and enhance their revenues.