UNWTO Practicum workshop inaugurated in Andorra today November 25.
The 2015 UNWTO Practicum workshop on Crisis Communications in Tourism, organized by the UNWTO and UNWTO.Themis Foundation, was inaugurated today 22 November, in Andorra la Vella, Principality of Andorra, and will be taking place until the 27 November.
Facilitators Sandra Carvão, Chief of Communications and Publications at the UNWTO, Rut Gómez Sobrino Media Officer at the UNWTO and Tom Buncle Managing Director of Yellow Railroad Ltd., opened the event with interesting presentations that led to even more interesting discussions among participants.
Based on the UNWTO Toolbox on Crisis Communications, this workshop will provide Member States officials attending, an overview of the key elements of crisis communications including the use of social media, media relations, stakeholders coordination in order to prepare participants to manage crisis communications in a more effective manner. They will be provided with step-by-step protocols, checklists, sample templates and guidelines for measuring effectiveness. The analysis of best practices and case studies will follow.
The UNWTO.Practicum Workshop aims to provide participants with knowledge, skills, and a forum for discussion and reflection on the various crisis communication tools so that, by the end of the workshop, they will be able to plan and implement crisis communication plans that mitigate the impact of crisis situations and accelerate recovery.