Stimulating Demand through Product Design

In support of the recovery of Egypt´s tourism industry, the UNWTO in cooperation with the International Trade Center (ITC) and the Ministry of Tourism of Egypt organized the workshop on ¨Stimulating Demand through Product Redesign¨.

The objective of the workshop was to review product variation possibilities aimed at increasing the volume of tourist inflow in Egypt to stimulate recovery. The meeting was held in Cairo, Egypt on 19-20 July 2011.


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