7th UNWTO Silk Road Tour Operators Forum
During a 2-hour workshop, UNWTO ran a session designed to empower Silk Road tour operators to better understand, engage and work with the international travel trade.
The opportunities, challenges and necessities of offering packaged tours across Central Asia, and Maritime Silk Road product development thematically framed the event.
UNWTO recently concluded research assessing the impact of China’s 21st Century Maritime Silk Road Project on tourism and, more generally, the tourism potential of Maritime Silk Road thematic routes across Asia. The main findings were presented by lead researcher, Mr. Robert Travers.
Ms. Saule Kalysheva from Caravanistan, an online Silk Road travel guide focussed on Central Asia, shared her expertise and ideas on how to raise awareness for a region that is increasingly attracting consumer interest.
A novel speed-networking session was conducted in the framework of the Tour Operators Forum. It allowed participating tour operators to showcase their latest products tour packages, especially innovative proposals in the areas of transnational collaboration and experiential travel etc. to an international audience.
A competition for the best presentation took place in UNWTO Silk Road social media after the speed-networking session. The Republic of Buryatia was the clear winner, having gained the most likes on the UNWTO Silk Road Facebook page. Home to outstanding heritage and with a rich history linked to the historic Silk Road routes, Buryatia won a promotional package on the UNWTO Silk Road communication channels. The UNWTO Silk Road Programme congratulates the winner most dearly and looks forward to repeating the Silk Road experience at next year’s ITB Berlin.
Videos shown during the Forum:
Background information on the 6th UNWTO Silk Road Tour Operators Forum at ITB Berlin 2017 here.