The 9th UNWTO/PATA Forum on Tourism Trends and Outlook
The 9th UNWTO/PATA Forum on Tourism Trends and Outlook
19-21 October, 2015, Guilin, China
We are pleased to inform you that at the gracious invitation of the People’s Government of Guilin of China, the World Tourism Organisation (UNWTO) and the Pacific Asia Travel Association (PATA) are organising the 9th UNWTO/PATA Forum on Tourism Trends and Outlook scheduled to be held in Guilin, China from 19-21 October 2015. This year´s forum is organised under the theme of "Tourism and the Experience Economy."
The Guilin Forum provides an annual Pan-Asia-Pacific platform for policy makers, senior officials, researchers and industry representatives to take stock of global & regional trends and to better understand their potential impacts on tourism. The event, under the joint umbrella of the UNWTO and PATA, will allow participants to share information, analyse the current tourism situation and map out the next course of action for the future.
Documents
Presentation documents
Day 1 (19 October 2015)
Keynote Session: Tourism and the Experience Economy
- Chair: Xu Jing, Executive Secretary and Regional Director for Asia and the Pacific, UNWTO
- Olivier Henry-Biabaud, CEO, TCI Research, Brussels, Belgium
- John Kester, Director of Tourism Market Trends Programme, UNWTO
- Daniela Wagner, Director for Europe, Middle East and Africa, PATA
- Haiyan Song, Associate Dean and Chair Professor, The Hong Kong Polytechnic University
Panel Session One: Destination Marketing - Focusing on Tourism Experience
- Chair: Brian King, Associate Dean and Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
- Bao Jigang, Professor and Dean, School of Tourism Management, Sun Yat-sen University, China
- Chulwon Kim, Professor, Kyung Hee University, Korea
- Susan Del Mundo, Tourism Promotions Board, Department of Tourism, Philippines
- Dato Ammar Abd.Ghapar, Director of Strategic Planning, Tourism Malaysia
Panel Session Two: Local Experiences and Social Enterprise - Win Win for Travel Businesses and Communities
- Chair: Mario Hardy, CEO, PATA
- Walter Jamieson, Professor and Director, Service Innovation Program, College of Innovation, Thammasat University, Thailand
- Hai Ho, Founder, Triip.me, Vietnam
- Somsak Boonkam, Founder and CEO, Local Alike, Thailand
Day 2 (20 October 2015)
Keynote Session: Enhancing Tourism Experience - Theory and Practice
- Chair: Haiyan Song, Associate Dean and Chair Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
- Brian King, Associate Dean and Professor, School of Hotel and Tourism Management The Hong Kong Polytechnic University
- John Koldowski, Head of the Service Innovation & Development Unit, College of Innovation, Thammasat University, Thailand
- Jesper Palmqvist, Area Director Asia Pacific, STR Global, Singapore
- Carolyn Childs, MyTravelResearch.com, NSW, Australia
Panel Session One: Heritage Tourism and Cultural Experience
- Chair: Honggen Xiao, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
- Hiroshi Kurosu, Chief Researcher, Japan Tourism Marketing Co., Japan
- Denis Tolkach, Assistant Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
- Wang Ning, Professor and Associate Dean, School of Sociology and Anthropology, Sun Yat-sen University, China
- Ma Bo, Professor and Dean, College of Tourism, Qingdao University, China
Panel Session Two: Augmented Reality and Virtual Experience
- Chair: Dimitrios Buhalis, Professor and Director, eTourism Lab, Bournemouth University, UK
- Mario Hardy, CEO, PATA
- Ying (Tracy) Lu, Assistant Professor, Hospitality Management and Tourism, School of Human Environmental Sciences, College of Agriculture, Food & Environment, University of Kentucky, USA
- Jason Song, CEO, Drore Information and Technology, China
Panel Session Three: From "Sightseeing" to "Experience" - Guilin Tourism in Transition
- Chair: Yu Changguo, Deputy Director of Personnel Department,Assistant Mayor of Guilin,CNTA
- Yang Haolei, General Director, Guangxi Zhanzhuo General Aviation Co.,Ltd.
- Bao Jigang, Professor, Dean, School of Tourism Management, Sun Yat-sen University, China
- Zhou Lehua, General Manager, Zhejiang China Youth Travel Service Cao Guangcan, Chairman, Guilin Yuzi Paradise
- Cao Guangcan, Chairman, Guilin Yuzi Paradise
- Jonathan Krive, Director, APAC Corporate and Business Development, TripAdvisor
Closing Keynote: Smart Tourism and the Experience Economy
Please click the links below to download the presentation files from the past events
8th edition of the forum (2014)
7th edition of the forum (2013)
6th edition of the forum (2012)
5th edition of the forum (2011)
4th edition of the forum (2010)
3th edition of the forum (2009)
2nd edition of the forum (2008)
1st edition of the forum (2007)
Documents
- the_2015_unwto-pata_forum_executive_summary.pdf
- 2015_unwto-pata_guilin_tourism_forum_general_invitation.pdf
- 2015_unwto-pata_guilin_tourism_forum_registration_form_0.doc
- 2015_unwto-pata_guilin_tourism_forum_general_information_notes.pdf
- 2015_unwto-pata_guilin_tourism_forum_technical_notes.pdf
- 2015_unwto-pata_guilin_tourism_forum_programme_-_as_of_7_october.pdf
- 2015_unwto-pata_guilin_tourism_forum_programme_-_as_of_13_october_3.pdf
- the_9th_unwto-pata_forum_programme_as_of_14_oct.pdf
- olivier_henry-biabaud.pdf
- john_kester.pdf
- daniela_wagner.pdf
- haiyan_song.pdf
- bao_jigang.pdf
- chulwon_kim.pdf
- susan_del_mundo.pdf
- dato_ammar.pdf
- walter_jamieson.pdf
- hai_ho.pdf
- somsak_boonkam.pdf
- brian_king.pdf
- john_koldowski_0.pdf
- jesper_palmqvist.pdf
- carolyn_childs.pdf
- hiroshi_kurosu.pdf
- denis_tolkach.pdf
- ning_wang.pdf
- ma_bo.pdf
- dimitrios_buhalis.pdf
- tracy_lu.pdf
- jason_song.pdf
- yang_haolei.pdf
- jigang_bao.pdf
- zhou_lehua.pdf
- cao_guangcan.pdf
- jonathan_krive.pdf
- dimitrios_buhalis_smart_etourism_.pdf
Category tags
Related Content
