The 9th UNWTO/PATA Forum on Tourism Trends and Outlook

The 9th UNWTO/PATA Forum on Tourism Trends and Outlook
The 9th UNWTO/PATA Forum on Tourism Trends and Outlook
19-21 October, 2015, Guilin, China
We are pleased to inform you that at the gracious invitation of the People’s Government of Guilin of China, the World Tourism Organisation (UNWTO) and the Pacific Asia Travel Association (PATA) are organising the 9th UNWTO/PATA Forum on Tourism Trends and Outlook scheduled to be held in Guilin, China from 19-21 October 2015.  This year´s forum is organised under the theme of "Tourism and the Experience Economy."
The Guilin Forum provides an annual Pan-Asia-Pacific platform for policy makers, senior officials, researchers and industry representatives to take stock of global & regional trends and to better understand their potential impacts on tourism.  The event, under the joint umbrella of the UNWTO and PATA, will allow participants to share information, analyse the current tourism situation and map out the next course of action for the future.

Technical Note

Presentation documents

Day 1 (19 October 2015)

Keynote Session: Tourism and the Experience Economy
Panel Session One: Destination Marketing - Focusing on Tourism Experience
Panel Session Two: Local Experiences and Social Enterprise - Win Win for Travel Businesses and Communities 
Day 2 (20 October 2015)
Keynote Session: Enhancing Tourism Experience - Theory and Practice
Panel Session One: Heritage Tourism and Cultural Experience
Panel Session Two: Augmented Reality and Virtual Experience
Panel Session Three: From "Sightseeing" to "Experience" - Guilin Tourism in Transition
Closing Keynote: Smart Tourism and the Experience Economy

Please click the links below to download the presentation files from the past events

8th edition of the forum (2014)

7th edition of the forum (2013)

6th edition of the forum (2012)

5th edition of the forum (2011)

4th edition of the forum (2010)

3th edition of the forum (2009)

2nd edition of the forum (2008)

1st edition of the forum (2007)



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