5th UNWTO/PATA Forum on Tourism Trends and Outlook

5th UNWTO/PATA Forum on Tourism Trends and Outlook






This 5th edition of the Forum is jointly organised by the World Tourism Organization (UNWTO) and the Pacific Asia Travel Asso­ciation (PATA), hosted by Guilin Municipal People’s Government and in collaboration with Hong Kong Polytechnic University.

The forum will provide a platform for governments, industry and academics to share information, to analyse global trends and the broader environment impacting on tourism, and to map out the appropriate course of actions.

The two-day forum will be divided into two sessions:

  • The technical sessions, to be held on the first day of the Forum, are aimed at a selected audience. The session will provide practitioners and academics with the opportunity to exchange the latest tourism research results and views on the inbound and outbound tourism trends with examples or best practices from a selected group of destinations and source markets in Asia and the Pacific. They will include the perspectives of both the public and private sectors.
  • The plenary sessions to be held on the second day of the Forum, are open to a broad audience. These sessions, conducted by renowned international speakers from the tourism sectors, will be devoted to the current issues in tourism of the year. The long-term prospects and strategies for future tourism development in the Asia Pacific will also be discussed.

The Forum is aimed at participants working in the following areas:

  • Senior tourism policy, management, marketing and research officials from National Tourism Administrations, National Tourism Organizations, regional and local Tourism Administrations and Tourism Organizations;
  • Practitioners from the tourism industry (tour operators, hotels, transport services, financial bodies, consultancy firms, or any other tourism related business);
  • Research institutions and universities.


For more information, please contact:

Young-Hee Kim

Senior Officer for Tourism Trends & Marketing Strategies Programme

World Tourism Organization(UNWTO)

Email: ykim@unwto.org

Tel: +34 91 567 8100 (ext.203)

Fax: +34 91 567 8217





Please click here to download the presentation files for this year


Category tags