UN Tourism’s Ambassadors for Sustainable Tourism are drawn from the worlds of sport, entertainment, business, gastronomy and more. All leaders in their respective fields, they volunteer their time and their voices to amplifying the message of tourism for sustainable development and equal opportunity. Over recent years, the number of Ambassadors has continued to grow to reflect the sector’s significance and diversity.
Didier Drogba
Football playerLeo Messi
Football playerVicente del Bosque
Football managerDiego Simeone
Football managerFernando Hierro
Football playerAndrés Iniesta
Football playerIker Casillas
Football playerViacheslav Fetisov
Ice hockey playerMíchel Salgado
Football playerGino Sorbillo
Chef Juan Mari Arzak, Elena Arzak
ChefAna Roš
Chef Pilar Rodriguez
Chef Maria Margarita A. Fores
Chef Paco Roncero
Chef Ramon Freixa
Chef Alejandro Bulgheroni
Businessman - Founder of Bodega GarzónJavier Ruiz de Galarreta
CEO ARAEX Grands Spanish Fine WinesBinta
ChefPedro Subijana
ChefMartin Berasategui
ChefAlejandra Espinoza
ChefJuan Mari and Elena Arzak © Photo Sara Santos
Kelly Craighead
BusinesswomanPierfrancesco Vago
BusinessmanAdam Goldstein
Ex-Global Chair of CLIA, BusinessmanYavuz Selim Yukselir
BusinessmanValeria Mazza
Supermodel and businesswomanAliko Dangote
BusinessmanAlejandro Bulgheroni
BusinessmanMichael Frenzel
BusinessmanPansy HO
BusinesswomanNodar Giorgadze
BusinessmanFrank Rainieri
BusinessmanMr. Su Zhigang
BusinessmanGiorgio Armani
Fashion DesignerPino Sagliocco
Music promoterPlacido Domingo
Opera singerEliza Jean Reid
First Lady of IcelandZahi Hawass
EgyptologistShanzhong Zhu
Former UNWTO Executive DirectorMagic System
Musical bandStefano Ricci
Fashion DesignerWinston Duke
Actor2021: Tourism United, Resilient and Determined
2021 has been a year of learning and adapting for tourism. It has proven that only by working together can the sector overcome challenges and embrace opportunities.
Gathering the global tourism community and developing concrete actions, UNWTO has led tourism’s response with the vision of not only restarting, but doing so in a more inclusive, innovative and sustainable way.
January - March
As global tourism faced up to a second year of unprecedented crisis, UNWTO began 2021 by counting the cost so far. At the same time, however, the emergence of vaccines brought hope. The Global Tourism Crisis Committee met to explore what this meant for safe travel and the restart of tourism, while the announcement of the winners of the UNWTO Global Start-up Competition recognized the role culture and creativity will play in tourism’s restart and recovery.
April - June
Collaboration and innovation were the focusat the start of the second quarter. UNWTO partnered with IATA on a new Destination Tracker to give both tourists and destinations clear, impartial and trusted advice. And a new Start-up Competition was launched to find the best ideas for accelerating rural development through tourism. In May, the launch of the Best Tourism Villages by UNWTO generated significant interest from Members in every global region.
July - September
As destinations in Europe welcomed tourists back for the peak summer season, UNWTO highlighted the role of digital solutions for the safe restart of the sector. But UNWTO also looked ahead, to a more sustainable future, working with key partners to reduce plastic waste and consumption across every part of the sector. Together, we celebrated World Tourism Day around the theme of Tourism for Inclusive Growth, a message of solidarity and determination that was echoed on a global scale.
October - December
The final quarter of 2021 began with cautious optimism as UNWTO’s Barometer showed signs of improvement in tourist arrival numbers during the summer season in the northern hemisphere. A new partnership with Netflix will bring the message of tourism as a driver of opportunity to a massive global audience, while in November, UNWTO was tourism’s voice at COP26 and signatories to the landmark Glasgow Declaration keep growing. Finally, against the backdrop of the UNWTO General Assembly, the programme of work for the coming biennium was approved and 77% of Members voted to secure a second mandate for the Secretary-General from 2022-2025.
Growing and Moving Forward
UNWTO brings together political leaders from across the globe to deliver a strong, coordinated response. Governments, destinations, fellow UN agencies and international organizations met at key international events joining efforts to rethink tourism. Institutional coordination has proven crucial to find the solutions that build a smarter, greener and safer tourism.
Leaving Nobody Behind
The pledge to ‘leave nobody behind’ means nobody should miss out: Not now as we support the sector in the face of crisis, and not in the future as tourism starts again. Tourism is a proven driver of equality and opportunity. And that’s why we turn words into actions, delivering guidelines and action plans, to ensure everyone can enjoy the opportunities tourism brings.
A Shared Vision
Advancing the transformation of the tourism sector, partnerships are the only way forward. In 2021, UNWTO signed agreements with international organizations and the private sector to step our vision for the future of tourism: innovation, education, sustainability, green investment, rural development.
From business as usual to Covid-19
UNWTO 2021
Looking to the future
24th UNWTO General Assembly | Contact
30 November - 3 December 2021, Madrid - Spain
UNWTO coordinators
Ms. Zhanna Yakovleva
Chief of Cabinet
Office of the Secretary-General
Ms. Yolanda Sansegundo
Conference Services Specialist
Conference Services
Host-country coordinators
Mr. Javier Fernández González
Deputy Director General of Cooperation and Tourism Competitiveness
State Secretariat for Tourism
Ms. Teresa Gancedo Nieto
Chief, International Relations Area
State Secretariat for Tourism
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24th session of the UNWTO General Assembly | About Madrid
30 November - 3 December 2021, Madrid - Spain
Climate: In November and December, the average temperature in Madrid can range between 10ºC during the day and 3ºC at night. Winters in Madrid are cold and dry. However, completely clear days are very typical, so it is possible to enjoy sunny weather at midday.
Official language: Spanish
Madrid local time (winter): GMT +1
Local currency and exchange rates: The official currency of Spain is the euro (EUR). The applicable exchange rate in November 2021 is approximately USD 1.16 to EUR 1. Banks are open from Monday to Friday from 9 a.m. to 2 p.m. Throughout Madrid there are foreign exchange offices that are clearly indicated. There is also a currency exchange service at hotels. The city has numerous ATMs, and shops accept major credit cards.
Electricity: The electric current in Madrid is 220 volts, 50 Hz AC. Outlets take round pins. In any case, most hotels have adapters for special plugs. Participants should ensure that their electrical devices (computers, mobile phone chargers, razors, etc.) work with this voltage or, if not, use transformers and batteries that allow different voltages.
Credit cards, shopping and tipping
There are ATMs throughout the city, and in the vast majority of establishments it will be possible to pay for goods and services with a credit card (in the metro you can pay with a card, but not in the urban bus network).
Visa and Mastercard are the most widely accepted types of card, while American Express and Diners are less commonly accepted. Information regarding possible commissions for using credit cards in Spain should be consulted with the issuing bank, because transaction fees will depend on the entity managing the corresponding bank account.
Almost all establishments accept card payments, although some require a minimum charge (between 5 and 10 euros). Also, before getting into a taxi when not carrying cash, the driver should be asked if the taxi is equipped with a card payment terminal. There are different applications such as Free Now through which it is possible to request a taxi and pay with a card using it.
The concept of tipping in Madrid is directly related to customer satisfaction regarding the treatment received. Tipping continues to be considered in its original meaning as being “voluntary” and at the discretion of the consumer, at least among the national clientele, and the personnel of the service sector are well aware that nothing is taken for granted.
In some restaurants it is customary to charge an additional 2 to 3 euros for serving bread or a small appetizer - which the establishment is obliged to disclose, and can be rejected if not desired - but, in general, what the customer decides is respected when it comes to expressing appreciation for the friendliness and quality of the service in the final bill.
This custom extends to other tourism services in which there is some type of personal treatment, such as hotels, taxis, beauty salons or hairdressers.
It should be noted that all establishments include the price of the service, but in hotels and restaurants it is common to see “VAT not included” on the menu. This means that a 10% surcharge will be added to the price of what was consumed.
Health regulations and precautions: It is not necessary to be vaccinated against any disease in order to travel to Spain.
COVID-19 situation:
See updated information at: https://cnecovid.isciii.es/covid19/
If you need a PCR test for your return flight, ask at the reception of the Convention Center of the Madrid Marriott Auditorium hotel. They will inform you about the location of the mobile laboratory and its opening hours during the days of the Assembly.
Medical services: Madrid has a good network of health centres (primary care services) and hospitals.
Reference hospital:
Hospital Universitario La Paz
P.º de la Castellana, 261, 28046 Madrid
Emergency services: 24 hours
Tel.: +34 917 27 70 00
Reference hospital near the Hotel Madrid Marriott Auditorium (Event venue):
Hospital del Henares
Av. De Marie Curie, 0, 28822 Coslada, Madrid
Emergency services: 24 hours
Tel.: +34 911 91 20 00
Useful telephone numbers:
Emergency: 112
Police: 091 or 112
Ambulance: 112
Fire: 112
Callers can request to speak in English, German, French or Spanish.
In the event of any emergency during the days of the General Assembly, you can also contact the UNWTO Security Officer: Mr. Antonio García. Tel.: +34 699976040.
Local transport rates:
The fare for the taxi ride between the airport and the city ranges between 20 and 30 euros. The price of a single local bus ticket ranges from €1.50 to €2 and tickets for 10 trips can be purchased for €12.20.
Tourism information
In Spain
Tourism information for Spain
In Madrid
Tourism in the Community of Madrid
Tourism in the city of Madrid
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24th UNWTO General Assembly | Procedure for proxies
30 November - 3 December 2021, Madrid - Spain
In light of the currently evolving situation of the COVID-19 pandemic and the related worldwide restrictions of gatherings, the access to the venue of the session is limited to the Head of Delegation plus 2 persons.
If a Full Member is unable to participate in the General Assembly, it can be exceptionally represented by a member of another State’s delegation, provided it submits a formal letter or fax signed by the competent authority designating the individual who will represent it and, if applicable, giving him/her the power to vote on its behalf. Please note that, unless the items for which the power to vote is given are clearly specified, it will be understood that the delegate has full powers to cast a vote on behalf of the government he/she is representing by proxy on any agenda item.
Furthermore, it should be noted that the General Assembly, at its twentieth session, adopted resolution 633(XX), which stipulates the following regarding mandates for representation:
- A mandate for representation can be given only in exceptional circumstances, duly explained in writing by the State giving the mandate;
- The Credentials Committee will assess the validity of these explanations;
- Only one mandate for representation may be given to a delegate representing another State;
- A mandate for representation may not be given to the Head of Delegation of another State; and
- The mandate for representation is valid for the whole session of the General Assembly.
The General Assembly, at its twenty-first session in Medellín, Colombia, in 2015 (resolution 649(XXI)) decided the following:
- The Credentials Committee will consider as invalid credentials in breach of the principle of secrecy of the vote;
- Once the Report of the Credentials Committee is issued, no further credentials or proxy letters will be considered by the Committee except:
- When the Committee itself has invited the Full or Associate Member concerned to regularize its credentials or its proxy; and
- When a State whose credentials have been accepted by the Committee does not have a representative for the remaining part of the session for reasons duly explained in writing by the State giving the mandate; in such case, the Committee will assess the existence of the exceptional circumstances justifying the proxy;
- The Chairs of the Regional Commissions will verify that the credentials and proxy letters comply with the applicable rules.
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24th UNWTO General Assembly | Submission of credentials and identification papers
30 November - 3 December 2021, Madrid - Spain
In light of the currently evolving situation of the COVID-19 pandemic and the related worldwide restrictions of gatherings, the access to the venue of the session is limited to the Head of Delegation plus 2 persons.
The names of the delegates of Full Members and Associate Members, of the observers of Affiliate Members and of the invited representatives of the United Nations and other international organizations, both intergovernmental and non-governmental, shall be communicated to the Secretary-General, if possible, at least fifteen days before the session of the Assembly opens. (Rule 12(1) of the Rules of Procedure of the General Assembly).
The credentials of the delegates of Full Members and Associate Members, issued by the competent authority of the State, shall be handed to the Secretary-General, if possible, at least one day before the session of the Assembly opens. (Rule 12(2) of the Rules of Procedure of the General Assembly).
It should be pointed out that, ever since the tenth session of the Assembly, only formal letters or faxes bearing the signature of the competent authority are considered valid credentials. Please note that since the twelfth session of the General Assembly, only credentials from Heads of State or Prime Ministers, Ministers of Foreign Affairs or Ministers responsible for tourism of the respective State or his/her equivalent are regarded as valid. Further, credentials can be accepted only if written in any of the working languages of the General Assembly or if an appropriate translation is attached. Please refer to the model credential letter (Annex 1).
Identification papers of the observers of Affiliate Members and invited representatives of intergovernmental and non-governmental international organizations to attend as observers shall be handed to the Secretary-General, if possible, at least one day before the session of the Assembly opens. (Rule 12(3) of the Rules of Procedure of the General Assembly)
Seating arrangements
Delegations will be seated in the plenary meetings in English alphabetical order, beginning with the Member that is hosting the session of the General Assembly.
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24th UNWTO General Assembly | Online Registration
30 November - 3 December 2021, Madrid - Spain
In light of the currently evolving situation of the COVID-19 pandemic and the related worldwide restrictions of gatherings, the access to the venue of the session is limited to the Head of Delegation plus 2 persons.
Registration for the Assembly session will be carried out online until Monday, 22 November 2021. The participation form is available here.
The online registration platform will be collecting all necessary information regarding the participation in the conference, airport pick-up, visa information and technical visits.
Accreditation badges are issued to specific individuals and are not transferable. Participants should keep their badge and ID with them at all times during their stay in Madrid. The badge is the only document confirming a participant’s General Assembly accreditation that can be used to gain access to the venues of the different events.
Participants can collect their accreditation badges at the registration desk located in the Hotel Marriott Auditorium (venue of the event). The registration desk will be open starting Monday, 29 November.
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24th UNWTO General Assembly | Entry Formalities
30 November - 3 December 2021, Madrid - Spain
The Government of Spain will facilitate visa processing for delegates attending the 24th session of the General Assembly, upon presentation of the letter of invitation to the Assembly at the corresponding Spanish Embassy, in accordance with Spanish regulations.
Pursuant to European Union regulations, visas on arrival cannot be provided under any circumstances. Participants are kindly requested to make the necessary arrangements to process their visa in advance. For more information on visas, participants should contact the Spanish Embassy or Consulate responsible for their territory of residence.
The list of diplomatic and consular missions of Spain and their areas of responsibility can be consulted this website.
The list of countries whose nationals require a visa or are exempt from this requirement can be consulted this link.
For any visa inquiries, participants can contact: Ms. Shirin El Tayan, UNWTO Protocol Officer, e-mail: [email protected]
Spain will make the necessary arrangements to facilitate the arrival, stay and departure of all the participants invited by the Organization. During their stay, the participants will enjoy the privileges and immunities conferred to delegates at events of the UNWTO in Spain, in accordance with the provisions of the Convention on the Privileges and Immunities of the Specialized Agencies of the United Nations.
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24th session of the UNWTO General Assembly | Transportation
30 November - 3 December 2021, Madrid - Spain
Transfers
Local transportation of delegation members will be provided between the hotels and the meeting venue.
Discounts on flights
IBERIA Airlines is offering exclusive discounts of 10% for participants of the twenty-fourth session of the General Assembly travelling to Spain between 23 November and 10 December 2021. The discount is also applied if requested upon booking, seat reservation and billing.
To book their flights, participants can visit the website: www.iberia.com and enter the code UNWTO21.
Tourism information
In Spain:
Tourism information for Spain
In Madrid:
Tourism in the Community of Madrid
Tourism in the city of Madrid