UN Tourism has united tourism leaders from across the region for Europe to assess advances made with global, regional and subregional initiatives for a more resilient, sustainable and innovative sector.

The UN Tourism Executive Council has met again for a milestone session to build on the legacy of the last eight years. Meeting for its 123rd session, the Council assessed progress made around the priorities of innovation, investments and education and looked ahead with the nomination of Shaikha Al Nowais as new Secretary-General from 2026. Upon confirmation by the UN Tourism General Assembly, Ms. Shaikha Al Nowais will become the woman to hold the position.

International tourist arrivals (overnight visitors) increased by 5% in the first quarter of 2025 though results were mixed among regions and sub-regions.

A new initiative by UN Tourism, the Mountain Partnership Secretariat at the Food and Agriculture Organization of the United Nations (FAO), and the Pacific Tourism Organization (SPTO) seeks to strengthen the connection between agrifood systems and tourism in seven Pacific Islands. By designing tourism experiences and itineraries that showcase local products and gastronomy, the project aims to maximize value for producers, communities, and destinations in the Pacific SIDS.