The World Tourism Organization (UNWTO) and the Union of European Football Associations (UEFA) today announced their partnership around shared values and a common vision for the future.

The Secretary-General of the World Tourism Organization (UNWTO) will be in Geneva this week for high-level talks focused on the restart of tourism as restrictions on travel are eased in many parts of the world.

After two years of the COVID-19 pandemic, people, as well as our whole societies and economies, have suffered enough. We cannot afford for this to continue. We must rebuild and look to the future with hope, not fear.

UNWTO is supporting communities as they prepare to welcome visitors back and realize the potential of tourism to kickstart recovery and drive sustainable and inclusive growth.

UNWTO has welcomed a pledge made by tourism leaders at the Adventure Next Latin America summit to realign the sector along a path of greater resilience and sustainability.