AM NEWS VOL. 38 FEB 2022: SPECIAL EDITION FITUR 2022
Dear Affiliate Members,
I am pleased to share with you this special edition of our AM News bulletin, highlighting themain activities organized by our department at FITUR.
This edition of the Madrid international tourism fair demonstrated that the tourism sector is advancing towards the recovery, despite all the challenges we are still facing. The strong results, with figures exceeding initial expectations, highlight the efforts of the entire tourism industry value chain to generate new opportunities and be able to look forward to 2022 with strong expectations for the forecast recovery.
The participation of the Affiliate Members Department was, once again, very consistent. Firstly, we organized the initial meeting of the new Board of Affiliate Members 2022-2025, with an agenda marked by the election of its representatives. I would like to congratulate on their election the new Chair, Business Hotel Association of Madrid (AEHM), the First Vice Chair, Chamber of Tourism of Argentina (CAT), and the Second Vice Chair Chameleon Strategies. I am convinced that the new Board will successfully manage the priority topics of this challenging period and that we will work together to strengthen the UNWTO-private sector partnership and the Affiliate Membership of our Organization.
Moreover, we successfully held another edition of our Affiliate Corner. This time “Strategies by Tourism Boards”, focused on the changing role of tourism boards and how they boost an effective recovery of tourism. It also featured presentations by private stakeholders helping advance the work of tourism boards. It was once again a great opportunity to learn, exchange and network for our Affiliate Members.
As in the past edition, we supported our Affiliate Member Caixa and its 4th “Hotel and Tourism Awards”, which recognized the professional career and achievements of businessman of the hotel industry in Spain. I am glad to have participated in this event and I look forward to strengthening our collaboration with CaixaBank.
Lastly, we took advantage of FITUR to hold many bilateral meetings with our Affiliate Members. We had the opportunity to discuss future collaborations and set the basis for the implementation of joint projects included in our Programme of Work.
I am very satisfied by the outcomes achieved at this edition of FITUR and I really hope that 2022 will be the year of the recovery for our sector.
As always, I am at your disposal and look forward to hearing any comments you might have.