The General Assembly of the World Tourism Organization has met for the 25th time in Samarkand, Uzbekistan. As its own data indicates that global tourism is on track to reach up to 95% of pre-pandemic levels by the end of this year, the Assembly brought sector leaders together to advance a clear vision for the long-term transformation of the sector around clear priorities.

The Executive Council of the World Tourism Organization has analysed and approved its vision to transform the sector. Meeting for its 119th session, Members were also presented with the Organization’s Programme of Work for the past months, with a focus on core priorities as well as a longer-term leadership vision for transforming the sector.

The "where, why, how and how much?” of tourism investments were the focus of high-level dialogues within the framework of the UNWTO General Assembly in Samarkand, Uzbekistan.

Europe’s tourism leaders have met to advance plans for stronger collaboration both within and outside of the region, including through the landmark Agenda for Europe.

The Affiliate Members of the World Tourism Organization, made up of businesses, destinations and civil society actors, have met to bolster public-private cooperation around shared goals.