UN Tourism has united its Member States to focus on promoting “Brand Africa” and exploring new opportunities for growth and diversification across the region.

UN Tourism has launched a guide on sustainable tourism development in Zambia that identifies key sectors for investment. Titled “Tourism Doing Business—Investing in Zambia,” the guide aims to boost economic growth nationwide.

UN Tourism will bring together sector leaders to emphasise the importance of collaboration to unlock investment and growth potential across the region and to amplify the voice of “Brand Africa”.

The Seychelles Draft Tourism Human Resources Development Strategy was presented to the tourism sector and other stakeholders in a series of workshops in Mahe, Praslin and La Digue from 22 to 24 March 2024.

The Seychelles Tourism Department is embarking on a significant journey towards ensuring the long-term sustainability of its tourism industry.

In Madagascar, the recent merger of the Ministries of Tourism and Handicrafts highlights the crucial importance of tourism inflows for the economy, especially in the post-health-crisis context. 

Under the presidency of Saudi Arabia (2020), the Ministers of Tourism approved the creation of the G20 Tourism Working Group, which aims to address priority issues for the sector to promote even stronger, more sustainable and balanced growth. 

The recent participation of Mrs Lydia Bebe Kum, Officer at the UN Tourism, in the Single Air Transport Market Pilot Implementation Project (SAATM-PIP) Coalition Roadshow in Banjul, Gambia, held on 13 and 14 March 2024 marks a significant step towards enhancing intra-Africa travel, tourism and trade. 

The Committee on Tourism and Sustainability convened in its 18th Meeting on 23 January 2024 on the sidelines of FITUR 2024.