8th UNWTO Silk Road Ministers Meeting
8th UNWTO Silk Road Ministers’ Meeting
2025 Silk Road Tourism Agenda
Wednesday 7 March 2018, 14.00-16.00
‘Berlin Room’, Hall 7.3, ITB
Kindly supported by Messe Berlin, the Silk Road Programme’s most senior annual meeting will focus on the “2025 Silk Road Tourism Agenda”; that is Member States’ long-term tourism vision for the historic Silk Road routes.
To be attended by the newly-appointed Secretary-General, Mr. Zurab Pololikashvili, Ministers and Heads of the National Tourism Administrations are invited to share their main ideas and strategies as to how fully realize the goals of establishing the Silk Road as the most important transnational tourism route of the 21st century. Gifted with outstanding natural landscapes and cultural heritage transcending borders, this meeting will provide Silk Road Member States with an exceptional opportunity to engage more effectively in the area of joint tourism governance.
Also, the research on the Tourism Impact of the 21st century Maritime Silk Road will be presented during the meeting. Primarily associated with inland routes, the historic Silk Road also comprised an extensive network of maritime itineraries linking various cultures and empires. Based on the renowned interest in re-activating these routes, UNWTO engaged in research studying the impact of China’s 21st Century Maritime Silk Road project on tourism and, more generally, assess the tourism potential of Maritime Silk Road thematic routes across Asia. The main results and its practical application will be presented by lead researcher, Mr. Robert Travers.