7th UNWTO Silk Road Tour Operators Forum
Thursday 8 March 2018, 14.00-16.00
'Palais West Room’, ITB Berlin
Generously supported by ITB Berlin, this year’s edition of the Silk Road Tour Operators Forum, a specialised event focused on the Silk Road private tourism sector, takes place on Thursday, 8 March 2018, 14.00-16.00, in Palais West Room, ITB Berlin.
During a 2-hour workshop, UNWTO will be running a session designed to empower Silk Road tour operators to better understand, engage and work with the international travel trade.
International tourism experts with Silk Road knowledge will present on the multiple areas influencing tourism development along the historic routes. The opportunities, challenges and necessities of offering packaged tours across Central Asia, and Maritime Silk Road product development will thematically frame the event.
UNWTO recently concluded research assessing the impact of China’s 21st Century Maritime Silk Road Project on tourism and, more generally, the tourism potential of Maritime Silk Road thematic routes across Asia. The main findings will be presented by lead researcher, Mr. Robert Travers, while Ms. Saule Kalysheva from Caravanistan, an online Silk Road travel guide focussed on Central Asia, will share her expertise and ideas on how to raise awareness for a region that is increasingly attracting consumer interest.
Finally, a novel speed-networking session allowing participating tour operators to showcase their latest products tour packages, especially innovative proposals in the areas of transnational collaboration and experiential travel etc. to an international audience will also be organized during this year’s event. Open to all those interested in sharing their products and ideas on how to raise the tourism potential of the Silk Road, the presentation that receives the highest voting will benefit from a promotional package on the UNWTO Silk Road communication channels. The template of the PowerPoint Presentation for the speed-networking session can be downloaded here and the guidelines document here.