UNWTO Conference on City Breaks: Creating Innovative Tourism Experiences
The UNWTO Conference on City Breaks: Creating Innovative Experiences, which took place in Valladolid on 15-16 October 2018, was an international event organized by the World Tourism Organization (UNWTO).
City tourism has become one the fastest growing segments worldwide, attracting all types of visitors. Taking place in the city of Valladolid, the conference addressed different areas of specialization that can contribute to the successful positioning of urban destinations as City Breaks. As a benchmark destination, Valladolid is committed to a clear strategy in active, enological and, cultural tourism.
The conference served as a platform to exchange experiences and perspectives on the potential as well as challenges of city breaks as leisure experiences for travelers that are both diverse and immediate. It explored the diverse and innovative segments cities can bring together, with special emphasis on technology, governance and public-private collaboration models that allow for their proper implementation.
To view all the photos of the Conference, please click on the image below
The summary video is available below
- Dieter Hardt-Stremayr, President of European Cities Marketing and Managing Director, of Graz Tourist Office, Austria
Presentation of the UNWTO Report ‘Overtourism’? Understanding and managing urban tourism growth beyond perceptions
Session II: New Tourism Segments
Presentation of successful case studies
- Luis García Conde, Director, Madison Agency: The case of the World Padel Tour
- Leticia Sánchez González, Communication and Wine Tourism Manager, Bodegas Emilio Moro y Cepa21