4th Global Summit on City Tourism

4th Global Summit on City Tourism

The World Tourism Organization (UNWTO), at the kind invitation of the Regional Council of Tourism of Marrakech, an Affiliate Member of UNWTO, and with the support of the Ministry of Tourism of the Kingdom of Morocco, was organizing the 4th Global Summit on City Tourism: “Re-Inventing City Tourism” on 14 -15 December, 2015 in Marrakesh.


  • To Provide a comprehensive framework of the extrinsic and intrinsic changes in city tourism as regards planning, governance and operational processes.
  • To highlight the mutual impact of tourism and urban development at different scales of cities around the world
  • To explore the ways of maximizing the quality visitor experience while safeguarding and enhancing the quality of life for the local community by providing economic, social, cultural and environmental benefits.


  • City Tourism patterns; positioning city tourism in the global marketplace: Quantitative and qualitative approach.
  • Sustainable development and effective management of competitive city destinations as complex and diverse systems of interrelated economic, social and environmental phenomena and networks: “overall quality visitor experience”.
  • Spatial organization and rejuvenation of “tourist cities”: “accessible tourism for all” and “cultural heritage management”.
  • Connectivity and City Tourism competitiveness.
  • The impact of the meetings industry and mega events.


  • National Tourism Administrations/Organizations
  • UNWTO Affiliate Members
  • Local authorities, municipalities and international and/ or regional associations/networks  of local authorities
  • City DMOs,
  • Convention Bureaus
  • Travel trade representatives
  • Public  authorities in charge of transport
  • Cultural institutions
  • Academic institutions, scientists and experts related  to  city tourism research
  • Urban planners, architects
  • ICT providers