Silk Road Tour Operators Forum at ITB Berlin 2019

Silk Road Tour Operators Forum

Thursday, 7 March 2019; 14:00 - 16:00

Palais West Room, ITB Berlin 2019

The World Tourism Organization (UNWTO), supported by ITB Berlin, EastguidesWest and the Phoenicians Route, hosted a 2 hour forum focused on improving cooperation between the various tourism stakeholders active within the sphere of cultural tourism routes.

Following introductory presentations on cooperation opportunities and recent activities happening along the Silk Road and the Phoenicians Route, plus a country presentation by the Republic of Azerbaijan, a training session was held by Mr. Barnany Davies and Ms. Sjannie Hulsman from EastguidesWest centred on stakeholder expectations and service quality.

Both tour operators and locally based Destination Management Companies (DMC’s) face similar difficulties when planning and marketing specialised tours and tourism packages. By looking at best-practice examples currently being implementing within the field, strategies on how to build and maintain trust among partners were discussed. Trustworthiness and service excellence were presented as key elements ensuring a balanced approach between the demand and supply sides of the tourism industry.

UNWTO wishes to express its gratitude to all speakers for their fantastic input, and to all attendants for their time and inte

The Programme and venue map is available here




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