Silk Road Strategy Forum

Silk Road Strategy Forum

Thursday 5 March 2020, 14.00-16.00 | West Room, Palais, ITB Berlin

After the cancellation of ITB Berlin, this event has been postponed. An alternative date will be confirmed in due course.

UNWTO will be running a 2 hour workshop designed to empower Silk Road stakeholders to better understand, engage and work with the international travel trade. International tourism experts will present on multiple areas shaping the industry and discuss the opportunities, challenges and necessities of managing a tourism destination and/or product of important natural and cultural heritage.

Prof. Harald Pechlaner & Mr. Hannes Thees from the Chair of Tourism/ Center for Entrepreneurship at Catholic University of Eichstätt-Ingolstadt will assess how China’s Belt and Road Initiative (BRI) influences the region. A constantly evolving development project connecting continents, Prof. Pechlaner and Mr. Thees will assess the challenges and opportunities for mobility, local development and sustainable tourism.

Also, Mr. Amitava Bhattacharya, Founder and Director of, a social enterprise working across India with a mission to foster inclusive and sustainable development using culture-based approaches, will showcase the multiple benefits to be derived from local empowerment through tourism.

Finally, a speed-networking session where interested tourism stakeholders can showcase their latest products and ideas on how to raise the tourism profile of the Silk Road will also be taking place.

To register and for more information, please contact [email protected]

Forum organized by UNWTO and supported by ITB Berlin.

The forum will be held in English.


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