ETC Webinar: ETC & UNWTO Handbook on Marketing Transnational Tourism Themes and Routes
This webinar will shed light on the development, management, and promotion of transnational tourism themes and routes in Europe and worldwide, and will provide insights on how to better market and promote destinations through transnational thematic tourism experiences and products.
The webinar is dedicated to the joint European Travel Commission (ETC) and the World Tourism Organization (UNWTO) Handbook on Marketing Transnational Tourism Themes & Routes - a study which aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance – especially for NTAa and NTOs – on the creation and implementation of tourism routes, on marketing thematic tourism, including its development, management and promotion.
Speaker: Mr. David Ward-Perkins,
Senior Associate, TEAM Tourism
David Ward-Perkins is an expert in the development of tourism destinations that have a strong cultural or environmental character. He has experience both of large-scale regeneration projects and of the development of smaller destinations. He has a solid business background, in particular in marketing and management. Based in France, he has delivered projects in countries throughout Europe, in North America and in the Middle East.