40th UNWTO Affiliate Members Plenary Session

40th UNWTO Affiliate Members Plenary Session: International Seminar on Harnessing Cultural Tourism through Innovation and Technology

The World Tourism Organization (UNWTO) is pleased to inform you that the Plenary Session of the UNWTO Affiliate Members was held from 12 to 14 November 2018 in Hamedan Province, Islamic Republic of Iran, at the kind invitation of the Government of the Islamic Republic of Iran. In line with previous sessions, the 40th Plenary Session of the Affiliate Members will provide the ideal setting for participants to discuss the annual programme of work and to establish partnerships and joint initiatives around new and existing areas of work. 

In the framework of the Plenary Session, UNWTO and the Iranian Cultural Heritage, Handicrafts and Tourism Organization are co-hosting the International Seminar on Harnessing Cultural Tourism through Innovation and TechnologyThe main aim of the International Seminar is to address the role of innovation and technology in the development of cultural tourism and in enhancing destinations’ competitiveness and attractiveness. Technology and innovation, including information and communication technology (ICT), serve as enablers of the sustainable development of cultural tourism whereby improving governance, enhancing profitability, and competitiveness along with preserving intangible and tangible cultural resources.

In this regard, the seminar will provide a platform to further discuss these important topics through panel debates and the sharing of good practices. Additionally, it will explore the fundamental contribution of innovation to fostering cultural tourism in Iran – a country endowed with rich cultural heritage and legacy of the remarkable Persian civilization.

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