World Tourism Day 2020

World Tourism Day 2020

Year of Tourism and Rural Development

MERCOSUR Member States and Chile (Member Associate)
Montevideo - 10:00 AM (GMT-3)
Madrid - 3:00 PM (UTC +1)

World Tourism Day 

Provisional Programme

MERCOSUR Member States and Chile (Member Associate)
Monday 28 September 2020 - 10:00 AM (GMT-3)
10:00 – 10:05

15:00 – 15:05
(Madrid time)

Welcome remarks

Zurab Pololikashvili, Secretary-General, UNWTO

10:05 – 10:45

15:05 – 15:45
(Madrid time)

Institutional messages and videos

  • Germán Cardoso Ferreira, Minister of Tourism, Uruguay (Pro-Tempore Presidency of MERCOSUR)
  • Matías Lammens, Minister of Tourism and Sports, Argentina
  • Marcelo Álvaro Antônio, Minister of Tourism, Brazil
  • Sofía Montiel, Minister-Executive Secretary, Paraguay
  • José Luis Uriarte, Undersecretary of Tourism, Chile
10:45 – 11:05

15:45 – 16:05
(Madrid time)

Debate: Tourism and Rural Development – Transformation Opportunities

Keynote speech:

  • Rita Marques, Secretary of State for Tourism, Portugal – Valorizar programme: Tourism Valuation Support Line for the Interior
11:05 – 11:50

16:05 – 16:50
(Madrid time)

Panel: Sharing Experiences on Tourism and Rural Development

Moderator: Sandra Carvao, Chief of Tourism Market Intelligence and Competitiveness, UNWTO

  • Mario Alberto González Sanchez, Director of Destination Management, SECTUR, Mexico – Pueblos Mágicos (Magical Towns)
  • Pilar Rodriguez, Chef and UNWTO Sustainable Tourism Ambassador, Chile
  • Lisandro Menu-Marque, Corporative Director for Institutional Development, Globalia – Recovery of abandoned villages in Spain
  • Shannon Stowell, CEO, Adventure Travel Trade Association and Board Adventure Travel Conservation Fund
11:50 – 12:00

16:50 – 17:00
(Madrid time)

Presentation of the winner of the 2nd Spanish Tourism Startup Competition – Rural development category

Natalia Bayona, Director of Innovation, Digital Transformation and Investments, UNWTO

12:00 – 12:30

17:00 – 17:30
(Madrid time)

Closing remarks

Alejandro Varela, Deputy Regional Director for the Americas, UNWTO

Performance - National Auditorium of Sodre Dr. Adela Reta, Uruguay

2020 Global INSTO Meeting