INSTO Insights Webinar

Seventh INSTO Insights Webinar: Measurement in the area of employment at the destination level

Seventh INSTO Insights Webinar: Measurement in the area of employment at the destination level

Monday 2 October 2023 | 12:00 – 13:00 pm CEST | Zoom Session

This Webinar was initially planned to take place on 19 September, but is currently postponed to Monday, 2 October 2023 tentatively.

Employment data on tourism are fundamental for understanding labour markets and formulating relevant policies for job creation, promoting employment opportunities, planning workforce needs and contributing to human resource development. Collecting this data also allows to address education and relevant training needs. This is important as the tourism sector suffers from a shortage of workers with the required minimum qualifications or skills, and as a motivated and skilled workforce is a key element for a destination’s competitiveness and sustainability.

In addition, gender and decent work issues are important aspects of socio-cultural sustainability. Relevant sex-disaggregated data should allow to identify the share of women employed in tourism and owning tourism enterprises, the level of seniority in employment and existing pay- gaps. It also makes it possible to monitor the quality of jobs and, consequently, the wellbeing of the employees and their families.

However, measuring tourism labour markets remains a challenge. Despite existing international recommendations, the different measurement methods and data sources at the international, national and sub-national levels result in inconsistent and fragmented outcomes and do not allow for comparability between destinations.

This INSTO INSIGHTS webinar will discuss the experiences and lessons learned by selected members of the UNWTO International Network of Sustainable Tourism Observatories (INSTO) in the field of measuring and monitoring employment at the destination level. The webinar derives directly from the 11 mandatory key issue areas  for INSTO members.

Register here



Introductory remarks
Ms. Zoritsa Urosevic, Executive Director, UNWTO
Dr. Dirk Glaesser, Director, Sustainable Development of Tourism, UNWTO

Overview of measurement efforts in the field of employment by INSTO Members
Ms. Cordula Wohlmuther, Coordinator, Sustainable Development of Tourism, UNWTO


  • Sustainable Tourism Observatory of South Tyrol, Italy
    Mr. Maximilian Walder, Junior Researcher, Center for Advanced Studies, Eurac Research
  • Tourism Observatory, Algarve, Portugal (tbc)
  • Sustainable Tourism Observatory of Xishuangbanna, China
    Associate Prof. Ms. ZHAO Ying, School of Tourism Management, Sun Yat-sen University


Category tags