Seventh INSTO Insights Webinar: Measurement in the area of employment at the destination level

Employment data on tourism are fundamental for understanding labour markets and formulating relevant policies for job creation, promoting employment opportunities, planning workforce needs and contributing to human resource development. Collecting this data also allows to address education and relevant training needs. This is important as the tourism sector suffers from a shortage of workers with the required minimum qualifications or skills, and as a motivated and skilled workforce is a key element for a destination’s competitiveness and sustainability.

In addition, gender and decent work issues are important aspects of socio-cultural sustainability. Relevant gender-disaggregated data should allow to identify the share of women employed in tourism and owning tourism enterprises, the level of seniority in employment and existing pay- gaps. It also makes it possible to monitor the quality of jobs and, consequently, the wellbeing of the employees and their families.

However, measuring tourism labour markets remains a challenge. Despite existing international recommendations, the different measurement methods and data sources result in fragmented outcomes.

This INSTO INSIGHTS webinar discussed the experiences and lessons learned by selected experts and members of the UNWTO International Network of Sustainable Tourism Observatories (INSTO) in the field of measuring and monitoring employment at the destination level. The webinar derives directly from the 11 mandatory key issue areas  for INSTO members and touched also upon the initiative Towards a Statistical Framework for Measuring the Sustainability of Tourism (MST). 

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