Second INSTO INSIGHTS Webinar: Measuring Tourism Seasonality at the Destination Level
Thursday, 26 January 2023 | 4:00 – 5:00 pm CET | Zoom Session
Seasonal fluctuations are a phenomenon of the global tourism industry. It implies the concentration of tourist flows in relatively short periods of time leading to overcrowding, high prices and inadequate infrastructure. At the same time, it leads to a lack of services and job opportunities in shoulder and low seasons.
Causes can be natural such as the seasons and related climate conditions, or institutional such as public and school holidays. Consequently, seasonality is regular and consistent and can be predictable and anticipated. Seasonality is a measurable feature with significant economic, social and other impacts. Understanding the main characteristics can help to modify its occurrence.
To mitigate the negative effects and the entailed burden on physical resources as well as the local population, a good understanding of seasonal patterns in the destination is of key importance. Consequently, the monitoring of the share of tourist arrivals per month is a common indicator used to identify lows and peaks and anticipate and tackle issues connected to both periods. In addition, as seasonality is a factor in unemployment, seasonal employment and turnover of staff, indicators regarding the effects of seasonality on employment are important tools to monitor its social impact.
This INSTO Insights webinar discussed the experiences and insights of INSTO Members and experts on measuring the tourism seasonality. Tourism seasonality is one of the mandatory 11 key issue areas INSTO Members have to monitor and manage.