Fourth INSTO Insights Webinar: Measurement of Economic Benefits at the Destination Level
Thursday, 16 March 2023 | 15:00 – 16:00 CET | Zoom Session
Tourism is often a driver of development, triggering desired investments and employment opportunities in destinations. To contribute to the desired development objectives of destinations while fostering sustainability, it is important to regularly monitor and evaluate the economic benefits, among them the return on its investment, the direct and indirect employment effects, on taxes earned from tourism businesses, and any increase in asset value (land and infrastructure prices). In addition, tourism causes indirect economic benefits through the development of support services and increased opportunities in other industries ranging from food and agriculture to crafts and construction.
Indicators of the economic effects of tourism activity in a destination range from measuring employment, business investments, tourism revenues, community expenditures to aspects of leakages. The measurement of many of these aspects is supported by the methodology of the Tourism Satellite Account, the statistical framework that is used as a standardised tool to measure the direct economic contributions of tourism consumption to a national economy..
This INSTO Insights webinar will discuss the experiences and insights of INSTO Members and experts on monitoring economic benefits, which is one of the 11 mandatory key issue areas INSTO Members are committed to monitor. Experiences will be shared on used indicators and various methodologies in this regard. The implications of these monitoring efforts in terms of informing policies and strategies will also be discussed.
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Dr. Dirk Glaesser, Director, Sustainable Development of Tourism, UNWTO
Overview of measurement efforts in the field of economic benefits by INSTO Members
Ms. Cordula Wohlmuther, Coordinator, Sustainable Development of Tourism, UNWTO
INSIGHTS by INSTO Members
- Sustainable Tourism Observatory of Málaga, Spain
Mr. Jonathan Gómez, Director General of Tourism, Málaga City Hall
- Tourism Observatory of the City of Buenos Aires, Argentina
Ms. Silvina Di Giano, Operations Manager for Tourism Research, Department of Market Intelligence and Observatory, Buenos Aires Tourism Board
- Bogota´s Tourism Observatory, Colombia
Ms. Paola Andrea Sanchez, Sub-directorate for Intelligence, Information Technology Management