Technical INSTO Webinar on Economic Benefits
Thursday, 28 April 2022 | 15:00 CEST (Madrid Time)
The tourism activity in a destination is often a driver of development, triggering desired investments and employment opportunities. To contribute to the desired development objectives of destinations while fostering sustainability, it is important to regularly monitor and evaluate the economic benefits, among them the return on its investment, the direct and indirect employment effects, on taxes earned from tourism businesses, and any increase in asset value (land and infrastructure prices). In addition, tourism causes often indirect economic benefits through the development of support services and increased opportunities in other industries ranging from food and agriculture to crafts and construction.
Indicators of the economic effects of tourism activity in a destination range from measuring employment, business investments, tourism revenues, community expenditures to aspects of leakages. Many of these aspects are considered in the Tourism Satellite Account, the statistical framework that is used as a standardised tool to measure the direct economic contributions of tourism consumption to a national economy.
This eighth technical webinar will discuss experiences and lessons learned by Members of the UNWTO International Network of Sustainable Tourism Observatories (INSTO) in the field of measuring and monitoring economic benefits. The webinar stems directly from the 11 mandatory key issue areas for INSTO members.
PRESENTATIONS BY INSTO MEMBERS
Thompson Okanagan Sustainable Tourism Observatory, Canada
Tourism Observatory of the City of Buenos Aires, Argentina
Organized by the Sustainable Development of Tourism Department of the UNWTO.