2023 Global INSTO Meeting

Opening of the 2023 Global INSTO Meeting

• Ms. Zoritsa Urosevic, Executive Director, UNWTO
• Dr. Dirk Glaesser, Director, Sustainable Development of Tourism, UNWTO

Introduction of new INSTO Members 2023

The Sustainable Tourism Observatory of Yucatán, Mexico (virtual)
Mr. Raul Noriega Paz, Technical Secretary, SEFOTUR
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The Monitoring Centre of Batanes Islands, Philippines (virtual)
Prof. Dr. Mary Anne Ramos-Tumanan, Batanes Tourism and Monitoring Centre, Department of Hotel, Restaurant and Institution Management, University of the Philippines Diliman

The Tourism Observatory of Gifu Prefecture, Japan
Mr. Yokoyama Makoto, Director and Ms. Moto Takagi, Section Manager, Sustainable Tourism Promotion Office, Gifu Prefectural Government
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Cali Tourism Observatory - SITUR Valle del Cauca, Colombia
Ms. Maria Andrea Dorado Castillo, Director of the Cali Tourism Observatory - SITUR Valle de Cauca
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The Sustainable Tourism Observatory of Centro de Portugal
Dr. Raúl Almeida, President, Turismo Centro de Portugal
Prof. Francisco Dias, Professor at Polytechnical Institute of Leiria, Coordinator of the Sustainable Tourism Observatory of Centro de Portugal, Vice-President of Centro de Portugal Film Commission
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The Atlantic Sustainable Tourism Observatory, Ireland
Prof. Dr. Breda McTaggart, Head of Faculty of Business and Social Sciences and Prof. Dr. James Hanrahan, Department of Marketing Tourism and Sport, School of Business and Social Science, Atlantic Technological University
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Q&A and discussion

Acceptance ceremony of new INSTO members Gifu Prefecture, Japan, Centro de Portugal, Cali, Colombia and Atlantic Coast, Ireland and group photo in UNWTO HQ lobby

Coffee break 9th floor

The Measuring Sustainable Tourism (MST) initiative

• Ms. Clara van der Pol, Director a.i., Statistics Department, UNWTO
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Progress in the transformation of tourism at the destination level - Insights from the INSTO perspective

• Dr. Dirk Glaesser, Director, and Ms. Cordula Wohlmuther, Coordinator, Sustainable Development of Tourism, UNWTO
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Session I: INSTO key issue area of  governance:

This session will delve into the pivotal role of governance in driving successful tourism development. It will highlight the significance of Observatories operating at the destination level and their related measurement efforts in fostering effective governance practices. 

The role of Sustainable Tourism Observatories in a national tourism strategy
Dr. Sérgio Guerreiro, Senior Director, Knowledge Management & Innovation, Turismo de Portugal
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Embedding Tourism Development: Links with regional plans and strategies
Mr. Valentin Wallnöfer, Researcher, Center for Advanced Studies, EURAC Research, Sustainable Tourism Observatory of South Tyrol, Italy
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The role of the Guanajuato Observatory in Guanajuato´s long-term planning process
Ms. Miriam Adame, General Director of Tourism Intelligence, Technical Secretary of the Observatory of Guanajuato, Mexico
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From Insight to Action: The role of the Observatory in enhancing sustainable tourism development in the State of São Paulo
Ms. Luciana Derze, Consultant, Centre of Intelligence of Tourism Economics, Tourism Observatory of the State of São Paulo 
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Observatories as a key element of a regional development strategy - the example of the Sustainable Tourism Observatory of Málaga, Spain
Mr. Jonathan Gómez Punzón, Director General of Tourism, Málaga City Council, Spain
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Q&A and discussion

Light lunch at UNWTO HQ

Session II: Governance – The role of participatory approaches

This session will underline the role of participatory approaches in driving the effectiveness and impact of Observatories. Recognized as a cornerstone for success and a must for INSTO members, these inclusive methods foster collaboration, engagement, and meaningful contributions from all stakeholders.  

Continuously integrating the view of residents: The example of the Thompson Okanagan Sustainable Tourism Observatory, Canada
Mr. Mike Overend, Director of Destination Development, and Ms. Eve Layman, Destination Development & Stewardship Specialist, Thompson Okanagan Tourism Association
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How participatory approaches worked in the set-up of the Monitoring Centre in the Batanes Islands, Philippines (virtual)
Prof. Dr. Mary Anne Ramos, Hotel, Restaurant and Institution Management, University of the Philippines Diliman
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Evidence-based, resident-driven and participatory generation of research initiatives: Visitor dispersal in the Australia's South West
Ms. Carolina Inés Garcia, Researcher, Australia’s South West Sustainable Tourism Observatory, Curtin University, Australia
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Evidence-based solution management: the example of tourism acceptance in the City of Vienna
Ms. Petra Tschöll, Statistics and Market Research, Vienna Tourist Board, Austria
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Q&A and discussion

A moderated discussion on the governance of the INSTO observatories in China

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Moderated by Ms. Cordula Wohlmuther, Coordinator, Sustainable Development of Tourism, UNWTO

Prof. Dr. Bao Jigang, Director, Center for Tourism Development and Planning Research, Sun Yat-sen University
Winner of the 16th Ulysses Prize by UNWTO for excellence in the creation and dissemination of knowledge in tourism

Prof. Zhang Xiaoming, Professor, Deputy Dean, School of Tourism Management of Sun Yat-sen University, Technical Expert of Changshu Observatory 

Ms. Jiang Jiawei, Assistant Director, Monitoring Centre for Sustainable Tourism Observatories in China, Sun Yat-sen University

Rethinking INSTO Indicators set and way forward in the context of the forthcoming ST-MST Framework to be approved by the UN Statistical Commission 
Ms. Zoritsa Urosevic, Executive Director, UNWTO
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Q&A and discussion

Closing of Day One

Social programme

Session III: The role of a net positive approach for tourism

This session focuses on experiences in assessing the environmental impacts of tourism activities through cases studies and tools for measuring and mitigating the ecological footprint of tourism and will look into measurement aspects in some of the INSTO environmental areas. 

Introductory presentation
Dr. Dirk Glaesser, Director and Ms. Sofía Gutiérrez, Deputy Director, Sustainable Development of Tourism, UNWTO
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A strategic commitment from the accommodation sector- The role of observatories for a net positive approach (virtual)
Mr. Glenn Mandziuk, CEO, Sustainable Hospitality Alliance
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Net positive – The approach of ISTO
Ms. Isabel Novoa, President, International Social Tourism Organization (ISTO)
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Climate change monitoring practices and adaptation and mitigation measures within the INSTO network (virtual)
Dr. Izidora Marković Vukadin, Institute of Tourism, Croatia
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Creating a destination “Risk Register” informed by indicators through a participatory process- experiences of the Atlantic Sustainable Tourism Observatory, Ireland
Prof. Dr. James Hanrahan, Lecturer in Tourism Management, Department of Marketing Tourism and Sport, School of Business and Social Science, Atlantic Technical University, Sligo, Ireland
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The current status of sustainable tourism destination management in Japan from a private business perspective point
Mr. Shinobu Ozawa, Global Marketing Team, JTB Tourism Research & Consulting Co
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Advances through UNWTO’s action frameworks of the One Planet Network
Dr. Dirk Glaesser, Director and Ms. Virginia Fernandez-Trapa, Coordinator, Sustainable Development of Tourism, UNWTO
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Q&A and discussion

Latest trends and data
Mr. Michel Julian, Senior Programme Officer, Market Intelligence and Competitiveness Department, UNWTO
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National data support for Observatories: the Brazilian experience
Mr. Fabio Montanheiro, Coordinator, Information and Data Intelligence, Embratur
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Coffee Break

Session IV: Continuation of the net positive approach

This session will continue discussing the measurement of environmental impacts and include a discussion on the social impact of tourism. It will explore best practices in methodologies, indicators and monitoring efforts for measuring community engagement and empowerment through tourism.

Tourism and Livelihoods: Assessing the socio-economic impact of tourism
Prof. Dr. Maria do Rosário Borges and Prof. Dr. Jaime Serra and, Members of Management and Scientific Team, University of Évora, The Alentejo Sustainable Tourism Observatory, Portugal
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Limits of acceptable change: Experiences of Barcelona
Ms. Alba Lajusticia, Coordinator, Observatory of Barcelona Tourism: City and Region, Spain 
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Analysis of rental homes at the regional, island, municipality, and local destination scale: Experiences of the Canary Islands
Prof. Dr. Raúl Hernández, La Laguna University, Sustainable Tourism Observatory of the Canary Islands, Spain and Prof. Dr. Carmelo Leon, University of Las Palmas de Gran Canaria, Sustainable Tourism Observatory of the Canary islands, Spain
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Separate measurement of tourism sustainability and destination carrying capacity
Prof. Dr. Ioannis Spilanis, Laboratory of Local and Island Development, Aegean Sustainability Tourism Observatory, Department of Environment, University of the Aegean, Greece
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Experiences in creating evidence for a sustainable tourism development in Navarra, Spain
Mr. Unai Garbisu de Goñi, Chief of the Transformation of Tourism Section and Observatory of Navarra, Spain
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Q&A and discussion

Wrap-up and conclusions