UNWTO unveils winners of the 2012 Ulysses Awards

PR No.: PR12072

An online tool that allows tourism business to assess and improve their accessibility and an initiative encouraging tourists to stay with families in Malaysia are among the five winners of this year’s UNWTO Ulysses Awards. 

Since 2003, the UNWTO Ulysses Awards for Excellence and Innovation in Tourism have honored tourism initiatives that have contributed to the advancement of tourism through knowledge creation and innovation, in line with the UNWTO Global Code of Ethics for Tourism and the United Nations Millennium Development Goals (MDGs).

Hailing from Austria, Brazil, Malaysia, Mexico and Spain, the 2012 winners will be presented their awards during the UNWTO Awards Ceremony in Istanbul, Turkey (15 November, 2012).

The winners of the 2012 edition are:


UNWTO Ulysses Award for Innovation in Public Policy and Governance

Malaysia Homestay Experience Program, Ministry of Tourism Malaysia: Since its launch in 1995, hundreds of thousands of domestic and international tourists have stayed with Malaysian families on their trips, finding this homestay program a unique way to experience the local culture. The initiative is not only benefiting tourists, but has also become a vital source of income for local communities, especially in rural areas.  

Runners-up: Holiday Participation Center, Tourism Flanders, Belgium, and the Pannonian Salt Lakes of Tuzla, Municipality of Tuzla, Bosnia and Herzegovina.


UNWTO Ulysses Award for Innovation in Enterprises

Conservation of the natural and cultural heritage of Quintana Roo, Experiencias Xcaret, Mexico: The Experiencias Xcaret group owns land throughout the Mayan Riviera in the Mexican state of Quintana Roo, all of which has been turned into eco-archaeological parks benefiting visitors, employees and local communities alike. The Group’s longstanding commitment to sustainability is often cited as a leading example of how tourism can protect land from other less sustainable uses. 

Runners-up: Wine World and Wine & Spa Resorts, Loisium Hotel, Austria; Chanita ta di Fiesta, University of Aruba, Aruba; and Calviá Beach Resorts, Meliá Hotels International, Spain. 


UNWTO Ulysses Award for Innovation in Non-Governmental Organizations

Landscape of the Year, Nature Friends International, Austria: Every two years since 1989, Nature Friends International has awarded a cross-border and ecologically valuable region in Europe as ‘Landscape of the Year’. Today, the award has grown to become an important incentive for regions across Europe to protect their landscape and biodiversity through sustainable projects such as tourism; and

Experience Tour Project, Instituto Marca Brasil, Brazil: The towns of Petrópolis, Teresópolis and Nova Friburgo in the foothills of Rio de Janeiro are the latest to benefit from the Experience Tour Project which helps tourism professionals to adapt their business so that tourists move from “mere spectators to protagonists of their experiences”.  

Runners-up: Sustainable Hospitality Programme, Asociación de Hoteles de Turismo de la República Argentina, Argentina and Long Run Destinations, Zeitz Foundation, Kenya.  


UNWTO Ulysses Award for Innovation in Research and Technology

TurAcces/IBV, Instituto de Biomecánica de Valencia, Spain: This free online tool allows tourism managers to assess the accessibility of their facilities, a major factor of sustainable tourism as defined by UNWTO. The tool further provides reports with proposals to improve accessibility, prioritized by importance and urgency based on current laws and standards. 

Runners-up: Amadeus Agent Track, Amadeus IT, Spain, and the Strawberry Energy Concept, National Tourism Organization of Serbia, Serbia.


Note for Editors:

The two winners of the UNWTO Award for Lifetime Achievement, Mr. Shao Qiwei, the Chairman of the China National Tourism Administration (CNTA) and Mr. Gabriel Escarrer Juliá, the founder of the international hotel chain Meliá Hotels, and the winner of the UNWTO Ulysses Prize for Excellence in the Creation and Dissemination of Knowledge, Mr. Erik Cohen, George S. Wise Professor Emeritus of Sociology at the Hebrew University of Jerusalem, will also receive their awards during the UNWTO Awards Ceremony in Istanbul.  


Relevant links:

UNWTO Awards for Excellence and Innovation in Tourism

UNWTO announces winners of the first UNWTO Award for Lifetime Achievement

Leading scholar awarded top prize for contribution to tourism knowledge




UNWTO Principal Media Officer: Marcelo Risi

Tel: (+34) 91 567 81 60


UNWTO Communications Programme

Tel: +34 91-567-8100

Fax: +34 91-567-8218