Tourism & Sustainable Energy: gearing up for World Tourism Day 2012

PR No.: PR12042

Launching the World Tourism Day 2012 (27 September) campaign, UNWTO Secretary-General, Taleb Rifai, has called on all tourism stakeholders to “play their part in reaching the United Nations goal of achieving sustainable energy for all by 2030”.

World Tourism Day (WTD) 2012 will be celebrated under the theme ‘Tourism & Sustainable Energy: Powering Sustainable Development’, inviting everyone involved in tourism – from governments to businesses and tourists themselves – to learn more about the sustainable energy initiatives in place in the tourism sector, debate what more should be done and advance the use of sustainable energy in tourism. 

“Tourism is leading the way in some of the world’s most innovative sustainable energy initiatives,” says Mr. Rifai in his official WTD message. “Energy efficient upgrades to aircraft, the shift to renewable fuel for aviation and cruise liners, energy technology solutions in hotels, as well as countless other initiatives are placing tourism at the forefront of the clean energy transformation.”

These initiatives are crucial for sustainable development, continues Mr. Rifai, helping to cut tourism’s carbon emissions, enabling businesses to grow and create jobs, and bringing modern and affordable energy services to some of the world’s most vulnerable communities – goals in line with the 2012 UN International Year of Sustainable Energy for All. 

The Secretary-General’s message is part of the WTD 2012 campaign, which also includes the annual WTD photo competition, the upcoming Twitter competition and access to resources on the relationship between tourism and energy. This year, UNWTO is also inviting everyone to visit the ‘online energy school’, as part of Hotel Energy Solutions, a UNWTO-initiated project designed to help hoteliers cut their carbon emissions and costs. The launch of the WTD  campaign comes one week after governments, the private sector, civil society and other groups meeting at the UN Conference on Sustainable Development (Rio+20) committed US$ 323 billion to achieving sustainable energy for all by 2030.

Official WTD celebrations will take place on 27 September in Maspalomas, Gran Canaria, Spain, and include a Think Tank on the 2012 theme with the participation of top experts and policy makers in the field of tourism and energy. The Think Tank will be one of hundreds of events taking place around the world in celebration of WTD.


About World Tourism Day

World Tourism Day (WTD) is held annually on 27 September.

Its purpose is to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value. The event seeks to address global challenges outlined in the United Nations Millennium Development Goals (MDGs) and to highlight the contribution the tourism sector can make in reaching these goals.


Relevant links:

Read the full World Tourism Day 2012 Message

Visit the World Tourism Day 2012 Website

Download the World Tourism Day 2012 Logo

Take part in the World Tourism Day 2012 Photo Competition

Follow the World Tourism Day 2012 conversation on twitter @UNWTO - hashtag #WTD2012



Principal Media Officer: Marcelo Risi

Tel: (+34) 91 567 81 60


UNWTO Communications Programme

Tel: +34 91-567-8100

Fax: +34 91-567-8218

Category tags