Presentation of the Global Report on The Transformative Power of Tourism: a paradigm shift towards a more responsible traveller

Jointly produced with the Institute for Tourism, Zagreb, Croatia, this report explores the transformative value increasingly conferred to tourism. The notion of transformative tourism, or new tourism, refers to socially and environmentally conscientious tourists, who employ tourism as a transformative medium to re-invent themselves and promote sustainable practices that have a positive impact on local communities. This report aims at providing a better definition of the term, illustrated with real-life examples initiatives that best reflect the great potential of transformative tourism in contributing to tourism development. 



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